1.2 Land Rover, which encompasses a portfolio of


2 Jaguar Land Rover Figure3: Logo of Jaguar Land Rover (Sur, 2016)JaguarLand Rover (JLR) is the world’s leading producers of premium cars. It is alsoknown as a Britain’s largest automotive manufacturer which designs, engineerand manufacture in the UK. The two iconic brands of Jaguar Land Rover includeJaguar, with a range of luxury saloons, sports cars and luxury performance SUVsand Land Rover, which encompasses a portfolio of premium all-terrain vehicle (Jaguar Land Rover, 2015). TheJaguar Land Rover vision is “We are entering the largest, fastest industrialrevolution ever, driven by decarbonisation, air quality, digitization, connectivity,automation and technology. Against this backdrop we see endless excitingopportunities to create a world in which we will live safer, better, moreconnected and mobile lives (Jaguar Land Rover, 2017).

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Moreover, the missionis “We want to deliver more great products, faster that we have ever done before,we want to be leaders in the field of environmental innovation and we want tobe sure our customers always come first (Jaguar Land Lover, 2018). Inaddition, the Jaguar vehicles comprise the F-TYPE Coupe and Convertibletwo-seater sports cars, XJ saloons, the XF and XF Sportbrake, and the new XEsports saloons. The Land Rover’s range of products comprises the Range Rover,Range Rover Evoque, Range Rover Sport, the Land Rover Discovery, DiscoverySport and Defender (Jaguar Land Rover, 2015).Figure4: Global Footprint Fiscal 2016/17 (Jaguar Land Rover, 2017)Basedon figure 4, its shows that the Jaguar Land Rover Global Footprint Fiscal2016/17. In the United Kingdom, the Jaguar Land Rover has four principleautomotive manufacturing facilities at Solihull, Castle Bromwich, Halewood andthe Engine Manufacturing Centre at Wolverhampton. It also has two developmentfacilities in the United Kingdom at Gaydon and Whitley. The company also owns ajoint venture manufacturing plant under its China Joint Venture, in Changshu,near Shanghai, Nitra in Slovakia, Rio de Janelro in Brazil, Graz in Australiaand Pune, in India (Jaguar Land Rover, 2017).

 In Fiscal 2013/14, the Jaguar Land Rover has grownwith revenues of almost 19.4 billion (up 23%) on retail sales of 434, 311 units(up 16%), EBITDA of 3.4 billion (up 45%) and profit before tax (PBT) of 2.5billion (up 49%) (Jaguar Land Rover, 2014). After a few year,the Jaguar Land Rover revenues was increased at 24.

3 billion in Fiscal 2016/17,up from the 22.3 billion in Fiscal 2015/16, primarily reflecting strong retailsales of 604, 009 units (up 16%) on the 521, 571 units in Fiscal 2015/16. The EBITDAof 3.0 billion (12.1%) in Fiscal 2016/17, down slightly from the EBITDA of 3.1billion (14.1 %) in the previous fiscal year with the profit before tax of 1.3billion in Fiscal 2016/17 (up 21.0%) compared to 15.7 per cent last year (Jaguar Land Rover, 2017).


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