1) which provided the framework and guidelines for

1) The 1972 United Nations Conference on Human Environment – Stockholm It led directly to the establishment of the United Nations Environment Programme (UNEP), which became the first UN agency to have its headquarters located outside of Europe and North America – in Nairobi in Kenya, East Africa. The first responsibility of the UNEP was to create the definition environmental education. Together with Unesco, UNEP organised the first International Workshop on Environmental Education in Belgrade, Yugoslavia, in 1975 and following on this, the first Inter-governmental Conference on Environmental Education held at Tbilisi in the USSR in 1977. This conference resulted in the declaration of 12 principals – now referred to as the Tbilisi Principals of Environmental Education which provided the framework and guidelines for the practise of environmental education on a globalscale,The 1987 International Conference on Environmental Education held in Moscow reaffirmed the Tbilisi Principals as sound guidelines for the development of national environment al education programmes. 2) The Tbilisi Principles of Environmental Education Consider the environment in its totality – natural and built, technological and social (economic, political, cultural-historical, moral, aesthetic) Be a continuous lifelong process, beginning at the preschool level and continuing through all formal and non-formal stages Be interdisciplinary in its approach, drawing on the specific content of each discipline in making possible a holistic and balanced perspective Examine major environmental issues from local, national, regional, and international points of view so that students receive insights into environmental conditions in other geographical areas Focus on current and potential environmental situations while taking into account the historical perspective Promote value of, and necessity for local, national, and international cooperation in the prevention and solution of environmental problems Explicitly consider environmental aspects in plans for the development and growth Enable learners to have a role in planning their learning experiences and provide an opportunity for making decisions and accepting their consequences Enable learners to have a role in planning their learning experiences and provide an opportunity for making decisions and accepting their consequences Relate environmental sensitivity, knowledge. Problem-solving skills and values clarification to every age, but with special emphasis on environmental sensitivity to the learner’s own community in early years Help learners discover the symptoms and real causes of environmental problems Emphasise the complexity of environmental problems and thus the need to develop critical thinking and problem-solving skills Utilise diverse learning environments and a broad array of educational approaches to teaching/ learning about and from the environment, with due stress on practical activities and first-hand experience 3) The 1992 Rio Earth Summit The 1992 Earth Summit focused on the role of environmental education as an educational response to the environmental crisis.

Chapter 36 of Agenda 21 (UNCED, 1992), was one of the key documents to emerge from the conference , emphasises the need for wide-scale environmental educational programmes in diverse settings, while the “BioDiversity Convention” includes education and capacity building , as do many of the other international conventions aimed at responding to a wide range of environmental issues Agenda 21 describes environmental education processes that involve teachers and learners in “promoting sustainable development and improving the capacity of people to address environment and development issues” illustrating the close link between changes in the field of environmental education and the prominence of the notion of sustainable development at the Rio Earth Summit. A development linked to the 1992 Earth Summit was the development of a Treaty on Environmental Education for Sustainable Societies, which was adopted at a plenary meeting by the International Forum of NGOs and Social Movements 4) The NGO Forum Principals Education is the right of all; we are all learners and educators Environmental education, whether formal, non-formal or informal, should grounded in critical and innovative thinking in any place or time, promoting the transformation and construction of society Environment education is both individual and collective. It aims to develop local and global citizenship with respect for self-determination and the sovereignty of nation’s Environmental education is not neutral but it value-based.

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It is an act for social transformation Environmental education must involve a holistic approach and thus an interdisciplinary focus in the relation between human beings, nature and the universe Environmental education must stimulate solidarity, equality, and respect for the human rights involving democratic strategies and an open climate of cultural interchange Environmental education should treat critical global issues, their causes and interrelationship in a systematic approach and within their social and historical contexts. Environmental education must recover, recognise, respect, reflect and utilise indigenous history and local cultures, as well as promote cultural, linguistic and ecological diversity. Environmental education must facilitate equal partnerships in the processes decision making at all levels and stages Environmental education should empower all peoples and promote opportunity for grassroots democratic change and participation.

Environmental education values all different forms of knowledge. Knowledge is diverse, cumulative and socially produced and should not be patented or monopolised Environmental education must be designed to enable people to handle conflicts in just and humane ways Environmental education must stimulate dialogue and cooperation among individuals and institutions in order to create new lifestyles which are based on meeting everyone’s basic needs, regardless of ethnic gender, age, religious, class, physical or mental differences Environmental education requires a democratisation of the mass media and its commitment to the interest of all sectors of society. Environmental education must integrate knowledge, skills, values, attitudes and actions Education must help develop and ethical awareness of all forms of life with humans share this planet, respect all life cycles, and impose limits on human’s exploitation of other forms of life.

1) parameters. Based on fixed number of samples

1) BINARY HYPOTHESIS TESTING 22) COMPOSITE HYPOTHESIS TESTING 23) SEQUENTIAL TESTING 34) REFERENCE BETWEEN THEM 35) DIFFERENCE BETWEEN COHERENT AND NON-COHERENT SENSING TECHNIQUE 41) BINARY HYPOTHESIS TESTINGIn spectrum sensing, hypothesis testing is widely used to test the sensing result for the presence of PUs to efficiently utilize the spectrum. We first explain binary hypothesis. In Binary hypothesis testing it sense either 0 or 1, 0 represents PU is not available and 1 represent PU available. It is widely used when parameters are known so, it requires also prior knowledge of known parameters.

Based on fixed number of samples which means it has fixed sensing time. Binary hypothesis are further divided into two types.? Neyman-Pearson testIn Neyman Pearson (NP) test, objective is to maximize the detection probability (Pd) than false alarm probability (Pf) which means Pd is always greater than Pf. LRT (likelihood Ratio test) is equivalent to NP test which shown below; f (y|H1)NP= __________ f (y|H0)If NP > ? it represents H1 (PU available), otherwise H0 (PU isn’t available).? Bayes testIn Bayes test, objective is to minimize the expected cost called Bayes Risk. Used to reduce the sum of all probabilities cost from probabilities of two incorrect decision cases.

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Miss detection represented by P (H0 | H1)False alarm represented by P (H1 | H0)Probability detection represented by P (H1 | H1) So, the Fusion Center minimize the Bayes risk by declaring H1 and H0 conditions.2) COMPOSITE HYPOTHESIS TESTING As we mentioned above, Binary hypothesis testing is used when both hypotheses are known. In Composite hypothesis testing, it is widely used when there are unknown parameters in PDF’s. It doesn’t require prior knowledge of unknown parameters which is also called GLRT. The method which is commonly used to find the unknown parameters is by MLE (Maximum likelihood ratio). GLRT methodology is used because of its robustness and it is easy to implement. ? Another test, which is Rao test is typically used to detect the weak PUs at Fusion center.

By the help of data fusion type (i.e. soft decision). Rao test is generally same like GLRT but doesn’t require MLE for unknown parameters. ? Another test, is linear test comes under Composite hypothesis testing is Linear test statistics, which is used to finding the unknown PUs as well as unknown channels . ? Third one is Statistic LMP detector is derived, when channel statistics are known. This model provides robustness to the interferences in Primary User signal also in channel gain.

Also it is much reliable than NP- based LRT.3) SEQUENTIAL TESTINGAs previous hypotheses based on fixed number of samples and fixed sensing time, it is much different than both. Sequential testing is typically used to utilize spectrum by reducing sensing time, and requires variable number of samples. Sequential Probability Ratio Test (SPRT) is proposed by Wald, which minimizes the sensing time as per detection performance.

In SPRT, samples are taken in sequence and then compared with both thresholds ?0 and ?1. ?0 ?1, FC decides H1If likelihood ratio < ?0, FC decides H0When ratio falls between two thresholds, it takes again observations until and unless it achieve final decision. The pros of SPRT is it requires fewer samples, less energy consumption, to achieve same detection performance.

4) REFERENCE BETWEEN THEMBINARY HYPOTHESIS TESTING? Based on known parameters? Fixed samples? Fixed sensing time? Sense Either 1 or 0? Requires prior knowledge? Easy to implement? Less expensiveCOMPOSITE HYPOTHESIS TESTING? Based on unknown parameters? Determine unknown parameter by MLE? Fixed samples? Fixed sensing time? Doesn’t require prior knowledge ? Robust , easy to designSEQUENTIAL TESTING ? Reduce sensing time? Less energy consumption? Much complex? Expensive? Have two thresholds? Better performance 5) DIFFERENCE BETWEEN COHERENT AND NON-COHERENT SENSING TECHNIQUECOHERENT SENSING TECHNIQUE? In coherent sensing technique, it need prior knowledge of primary user signal to determine whether the signal channel is occupied or not. ? Need reference signal ? Types of coherent sensing technique• Cyclostationary feature detection• Matched filter detectionNON-COHERENT SENSING TECHNIQUE? In non- coherent sensing technique, it doesn’t need any prior knowledge of primary user signal to determine whether the signal channel is occupied or not. ? No need of reference signal ? Types of coherent sensing technique• Energy detection• Wavelet detection• Compressed sensing

1. there is a direct link of emotional,

1. The healthy child development greatly impacts the phase of early childhood because there is a direct link of emotional, social and physical growth to overall development of a child. There are many thing which can lead to better healthy child development like nutrition, vaccination, sleep routines, proper parenting, and spending time with a kid.

For an instance proper nutrition will provide short and long term effects. Early nutrition in a child helps in proper functioning of brain, an increase in muscle mass, body formation. Metabolism of hormones, glucose, lipids and proteins can also be maintained by proper diet in early childhood. Providing appropriate immunization lead to a disease free body and also supplies the energy to do work. Another very most important thing that can be a reason of healthy development is suitable physical activity (exercises). There are several benefits of physical activities in early childhood. Likewise better bone and heart health. It can also stimulate children’s brains and social skills too.

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Early childhood is not only the development of brain but a critical window of opportunity for setting up the children’s immunity and, hence the healthy child development is the foundation of good health and prime productivity in the future.

1) the company can start taking an

1) External analysis: Opportunities and Threats (SWOT)The opportunities that Harley-Davidson has a chance of touching are that for one the company can start taking an interest of a large market of untapped women and young riders. After that the company could try to expand its markets towards overseas, this shows that there is definitely a market for bikes that people across the globe can show an interest in. Since studies have shown that there is an increased demand of bikes in India. On top of that there has been a greater than before an amount of consumers attracted in racing bikes.

Plus with the fact that there has been an increased use of the internet by a young demographic, so it would behoove the company to advertise their products to the adolescent demographic so that one day they become the future customers of the company’s products.The threats of Harley-Davidson are that the bike can only be ridden only during specific seasons, which can affect the sales of the product depending upon the weather conditions. Also, during this time consumers have less disposable income to purchase a luxury item such as a motorcycle because of the recent recession that had occurred.

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Plus the population that considered purchasing a Harley is aging and mainly middle-aged men are traditionally who the company markets too. Besides that there have been future regulations on motorcycle market as well which affect the corporation’s source of income. A. Natural Physical Environment: Sustainability IssuesAs gas prices have been rising over time, this has had an effect on transportation and shipping costs. Which has had a negative impact on the company’s profits. Plus some consumers will not buy another automobile to put high-priced fuel in while other consumers may purchase a motorcycle designed for better gas mileage throughout the pricing increase. B. Societal Environmenta.

Economic- The confidence in the economy is directly relative to the purchasing of buyer items. But sadly the economic catastrophe will hit this section very much. Due to the currency fluctuation is also a big problem in this business studies have shown that profits from sales outside the spending has increased by 7% from 2006 to 2007.b. Technological- When it comes this part as technology evolves, the consumers’ expectations increases as well. Harley-Davidson is considered to be one of the main manufacturer and clients of V-ENGINE configuration. The company has a wide variety of products according to Standard, Performance, Touring and custom. c.

Political-legal- The people of the United States and the government are deeming Harley-Davidson as an American icon. Even though the federal, state, and local authorities have control requirements relating to air, water, noise, and pollution. On top of that the company has been facing some legal problems in Asian countries, for example in India there is a 60% tariff and various other taxes will cause the price of the bike to double noise pollution. On top of that there have been some emission standards of the bikes to the level of some countries across the globe.

d. Sociocultural- By tradition the company specifically markets its products to upper middle class males. Also there is an increased demand in women for motorcycles.C. Task EnvironmentDuring this time the North American market has been steady and the international market was growing. As we all know the numbers that reflected the sales in the foreign markets were 19% in 2005, 20% in 2006, and 27% in 2007 of Harley-Davidsons overall sales. This had shown that the amount of consumer from distant markets had started to take a big interest in products that are being sold from this corporation.

But due to that gas prices have risen, since the terrorist attacks in 9/11. This has had an impact upon the cost of production, sales, and the overall profits that the company can produce. When it comes to the threat of new entrants it is pretty low, and new entrants are businesses entering an industry that typically bring new capacity to an industry, a desire to gain market share, and substantial resources. (Wheelen, T. L., & Hunger, J.

D, pg.111). When it comes to bargaining power of buyers, “buyers affect an industry through their ability to force down prices, bargain for higher quality or more services, and play competitors against each other” (Wheelen, T.

L., & Hunger, J. D, pg.112). When it comes to this company it has a high bargaining power of buyers for the reality that it has 30 different models of Harley’s ranging from $6,695-$20,645 while including the 8 models of Buell Bikes that range from $4,695-$11,995. Which gives consumers so many options when it comes to finding a bike that meets their needs while staying in their price range.

Now when it comes threat of substitute products or services their force level is at medium. “A substitute product is a product that appears to be different but can satisfy the same need as another product” (Wheelen, T. L., ; Hunger, J.

D, pg.112). Harley-Davidson’s biggest competitor of motorcycles from small and large cruising and touring bikes is Honda.

Over the past six years the company has sustained an average of 17.13% in the market share of U.S. Heavyweight Motorcycles. Now when it comes to the when it the organizations bargaining power of suppliers it is high. “Suppliers can affect an industry through their ability to raise prices or reduce the quality of purchased goods and services” (Wheelen, T.

L., & Hunger, J. D, pg.113).

This business has about 684 self-sufficiently owned dealerships, 307 of them that are shared H-D and Buell Dealerships. In the year of 2007 the corporation had up to 370 independent H-D Dealerships, while having 32 distributors in Europe. 323 of these were combined between Harley and Buell dealers. On top of that a new dealership was expected to come to South Africa in 2008. This displays how much of a control Harley-Davidson has over the entire market of the motorcycle industry.Then there is the component of rivalry among competing firms, which is high also, “In most industries, corporations are mutually dependent” (Wheelen, T. L.

, & Hunger, J. D, pg.111). As we all have seen over the years that competition in the motorcycle industry has continued upon improved designs and has provided a reasonable market for Harley-Davidson to compete for new customers.D. Summary of External Factors External Factors Weight Rating Weighted Score CommentsOpportunities increased by two in international market 0.1 4 0.

4 Growth increase twofold in international dealer network for 2007New dealership in South Africa 0.1 3 0.3 New dealership being built in South Africa in 2008Addition of Buell motorcycle line 0.2 5 1 Soaring Profits from adding the Buell line to H-D dealersE-commerce, online catalog 0.03 1 0.03 www.

harley-davidson.com developed in 2001 Threats Rising Fuel Prices 0.3 1 0.03 Steady sharp rise in fuel prices since 9/11Pending recession 0.2 2 0.4 Consumers may keep aging motorcycles or wait to purchaseU.S. and Foreign environment control (EPA) 0.

03 2 0.06 Stricter Government environmental controls to add to cost of productionNational Traffic and Motor Vehicle Safety Admin 0.03 2 0.06 Stricter Government environmental controls to add to cost of production Total Scores 1 2.28 2) Internal analysis: Strengths and Weaknesses (SWOT)A.

Corporate StructureA corporate structure is considered to be “the overall makeup of all of a company’s different departments and areas. Each department typically has their own individual responsibilities, yet all work together in striving to achieve the common goal of the company as a whole” (What is corporate structure?). While a business segment can be seen as “a subsection of a company’s overall operations that is more commonly seen within larger, diversified companies” (What is business segment?).

When it comes to this corporation its business segments motorcycles, the products that are related to them and the financial services that come with it as well. Now when it comes to making decision, the procedure that the company uses is decentralized, so that each department can make the most appropriate decision when trouble arises. Which I believe is the best way to go about things because when a small issue happens in one area the whole company does have to worry about fixing that problem but instead that area can take the initiative to tackle the problem with their own resources.B.

Corporate CultureAccording to the text on page 149, corporate culture is the collection of beliefs, expectations, and values learned and shared by a corporation’s members and transmitted from one generation of employees to another. (Wheelen, T. L.

, ; Hunger, J. D). For Harley-Davidson the company values run deep through an emotional connection that is established with their customers by the way of their products, services and familiarities with the things that the company provides. Also the company tries to promote strong bonds between the top management and the non-management workers by employing the FISH philosophy throughout the whole organization. In addition to that H-D encourages accountability to all our shareholders, fairness and financial transparency. These are great qualities that a company can have because it willing to do right by its employees, customers and shareholders as well.C.

Corporate Resources1. MarketingIn terms of marketing for the company, this was divided into numerous different areas that was common for most all businesses. When it comes to the marketing mix, which is promotion, product, price and place (4p’s), Harley-Davidson over the years has always found a way to stay relevant in the motorcycle industry. When it comes to promotion this company has been able to execute multiple schemes to promote its motorcycle brand. They are able to sell their products through dealer promotions and customer events to retail consumers. These zones consist of TV commercials, cooperative programs with Harley/Buell, public relations, direct mail advertising, magazines, customer events, and dealer promotions. In addition to that you can also find Harley advertisements on multiple sporting events such as UFC fights and racing events. When it comes to products Harley-Davidson Sportster comes in 7 different models.

These models are 1200 Custom, 1200 Low, 1200 Nightster, 1200 Roadster, 883 Custom, 883 Low, and 883 Sportster. In terms of price, the cost range of these models goes from $6,000-$10,000. This is an important tactic of the Harley strategy, since the company has been unable to produce enough bikes to satisfy demand.

Luckily the company hasn’t increased it prices, and since the H-D is willing to keep their prices at reasonable rate for their customers. So that consumers are more willing to come back and show brand loyalty to Harley-Davidson. For the fourth p that is being discussed place, this corporation has been able to encourage close relationships with dealers, while providing a full line of products, which include clothing as well, so that they can increase the profitability of the brand. The company has been using dealerships as a gathering place for faithful Harley supporters, such as swap meets, cookouts, jam sessions and extra events that are considered very popular.2.

FinanceThe in finance department of the business, history has shown that in 1985 the company was about 4 hours away from closing their doors. This was all about to happen because Citicorp, which was Harley’s main moneylender, had refused to give the business any money in 1985. So the company was forced to face with a tough decision of either remain standing for only 4 hours or to find another lender to keep the business standing. Luckily they were able to a deal with Heller Financial and managed to save the company. During this moment of time the company is funded by HDFS (Harley-Davidson Financial Services). This is a loaning company for Harley-Davidson motorcycles including multiple other assisting aspects.

In other words, Harley-Davidson essentially now finances themselves.3. R&DResearch and development also known, as R&D is a “systematic activity combining both basic and applied research, and aimed at discovering solutions to problems or creating new goods and knowledge. R&D may result in ownership of intellectual property such as patents.”(What is research and development (R&D)?) This corporation believes that when it comes to the R&D of their custom and touring bikes is the largest part of how they contend against their opponents. Studies have shown that the company had spent $178.5 million in 2005, $177.

7 million in 2006, and $185.5 million in 2007 for specific zones such as manufacturing, purchasing, and style as well. This shows that Harley-Davidson is willing to spend whatever amount of money it needs to spend, when it comes to competing with the other brands in the motorcycle industry. 4. OOperations are considered to be jobs or tasks that involve one or more elements or subtasks, performed naturally in one location. (What are operations?) In this area Harley-Davidson has up to 684 dealerships in the United State, while 307 of them are Buell dealerships as well.

In addition to that the company has 104 SRL’s, which are Secondary Retail Locations, 68 ARO’s, which stands for Alternative Retail Outlets, and 12 SRO’s, which are the corporations Seasonal Retail Outlets. All of this helps Harley-Davidson to be the largest supplier of sales in the U.S. for the motorcycle industry. Another interesting fact that I was able to come across was that 22% of the companies vending’s had came from their overseas operations in areas such as the Africa, the Middle East, and Europe. These specific locations have up to 370 dealers with 323 shared with Buell as well. Likewise to this information is that the company also has dealers in Asia, Latin America, and Canada.

In a sense you can say that Harley-Davidson has been able to monopolize the entire industry of motorbikes.5. HRMThe following segment after Operations is Human resource management, which is “the process of hiring and developing employees so that they become more valuable to the organization.

“(What is human resource management?) In this section the company was able to figure out where to place its employees and how to give them an incentive, for instance it’s said that roughly about 50% of the employees that work in manufacturing own a Harley bike themselves and because of this they are able have a firsthand understanding of what the employees are a part of in terms of the labor force.6. ITIn the text it says that, “the primary task of the manager of information systems/technology is to design and manage the flow of information in an organization in ways that improve productivity and decision making.”(Wheelen, T.

L., ; Hunger, J. D pg.162) At H-D they do things a lot different compared to their competitors, instead of having one person that only focuses on information systems they have three directors for that program. The company has been able to apply this structure called “Accentual Human Capital Development Framework” which allows Human Resource to explain their problems with upper management in a in a form communication that both groups van understand.

By this happening the human resource area and information systems area are both enhanced and this benefits the company since more employees will be engaged in their job and flexible when trouble arises.D. Summary of Internal Factors Internal Factors Weight Rating Weighted Score CommentsStrengths Self-Dependable, Money-wise 0.15 5 0.

75 Might have ended in earlier stages but new investors had step inExcellent Marketing abilities 0.1 4 0.4 Knows how to advertise its products very wellFinancial Friendly 0.

5 3 .15 Conserves gas and roomAcquiring Buell 0.2 5 1 increases sales while providing more alternatives Weaknesses The end of the Baby Boomers era 0.15 2 0.

3 This era helped the company to reach its financial heights Competing with Japanese companies 0.15 2 0.3 The bikes were considered a luxury item since it cost more to own one and to keep up the maintenance of it Lack of suppliers in distant operations 0.1 2 0.2 Minimal sales overseasTimes of the year 0.1 4 0.4 Generates sales spikes and drops Total Scores 1 3.5 3) Strategic issues:The company Harley Davidson is a very well-known luxury company that has magnificently been able to retain its control over the motorcycle industry for multiple decades.

Even though the business was able to survive during the recession 2007, the company is struggling with several strategic issues, these problems are their policies, what their value is, brand loyalty, and their focus on the customer. H-D decreased the old-fashioned method in management and fostering the “Open Door” policy so that they could increase the amount of employee involvement around the company. Therefore, the employees can participate in the corporations vital business decisions. In terms of the second issue the companies value “Tell the truth. Be fair, keep your promises. Respect the individual. Encourage intellectual curiosity.

” (Olivares, S). After that is brand loyalty, if the company agrees to giving consumers the ability to individualize and modify their bikes, this could affect the company in a very positive way. The last one is the focus on the customer, this company offers an extensive variety of products and service. These include tricycles for children, apparel accessories, and motorcycles that are in the categories of affordable bikes to luxury models that fit all targeting age groups.

4) Strategic alternatives and Recommendations: After going through all the options I had came to the understanding of three different alternatives that could benefit the Harley Davidson. The first one is that could be administered is that the company should strengthen its planned agreement with Asian supply channels. Since the lack of marketing familiarity leads to few chances.

The pros of doing this that for one sales are increased and that company can expand its global presence by making the business more visible to foreign markets. The cons of taking part in this alternative are that the long reimbursement might affect the company fiscal position. Also it would take an enormous effort and capital spending for this to actually happen. The second Alternative would be that Harley should try to become more attractive so that it take advantage of low interest rates, since there has relatively been a weak performance in the United States. The positives of doing this is that the company will be able to target a lower income market, they will be able to sustain a progressive currency flow, and the company will be able to increase its sales.

But the negatives of all this are the cost for the marketing and media for all of this and to being able find a short/mid-term agreement with economic organizations. The final alternative that could be applied to the business is that they could instruct the R;D to enhance the oil consumption energies, by doing this it would create a high rise of oil and eco-friendly agreement. The positives of doing this alternative for the company are that it lowers ecological radiations, and it allows the company to say that there are environmentally friendly. The downside of doing this are that R;D would need a lot of resources to make all of this possible and that it would higher the expenses of developing the tool. Out of the three strategies that are offered I would probably choose the second one because the first one might be too difficult to adhere, since it asks for a lot of money. The third one is challenging as well since it requires a lot of resources and it is expensive.

5) Implementation:The plan that should be implemented is the second strategy that was discussed because it requires the company to become attractive so that it can exploit the chances of low interest rates. The kind of program be instituted is TQM which is Total Quality Management. This is an operational philosophy that is committed to customer satisfaction and continuous improvement. (Wheelen, T.

L., ; Hunger, J. D, pg.318-319). TQM would be beneficial since it would allow the company to establish frame agreements with economic establishments for funding and supporting H-D media. Also this type of plan would work well with this strategy because it will help extend their promotional campaign through all types of media like social media and faithfulness plans. I believe that the department that handles the marketing and distribution be in charge of this program for strategy number two because it consists with what they do in terms of marketing the company’s products and services.

This program is feasible because its aim is “to reduce costs and improve quality, it can be used as a program to implement an overall low-cost or s differentiation business strategy.” (Wheelen, T. L., & Hunger, J. D, pg.

318) In my eyes the only thing that would needed to be developed would be to “giving people more control over their work” (Wheelen, T. L., & Hunger, J. D, pg.

319) by doing this employees are more motivated and empowered to do more the benefit of the company. Also for the fact that this allows the higher up to focus on keeping the shareholders happy and it shows that the company is willing to display employee involvement.


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