1- Cover page 2- Outline of the term paper 3- Introduction 4- Brief History 5- Marketing communication plan ?Introduction Zabado is a healthy snack , blend of smooth yoghurt and fresh fruits , it’s have many carbohydrates and proteins,that returns to the body and mind . In the past years was spread and achieved a great success in the local markets . it is packaging in a bottle 220gm or 440ml . This product is useful and healthy for all consumers , there is many flavors of it like Mango , Strawberry , Peach , Wild berries . Zabado gives the power throughout the day .
Brief History : Juhayna opened in the late 1983 , It becomes the best seller and the favorite for the consumers and extended in the Middle East . all the products of Juhayna are healthy and delicious , Zabado is a healthy yoghurt one of Juhayna productions , it begans to spread in 2001 . Marketing Communication plan : Overall goals of the plan :• Build a good reputation • Increase the profit ratio by 55% • Increase public awareness of the product • Target new categories of customers Marketing Objectives :• Focus more on attracting people towards the product through the advertisements . • Many discounts on product prices • Re-conquering the market and increase market share by 40%• Ensuring not to increase the price • Increase revenues by 50% Marketing Strategy :• Price : 6 L.E • Making a new shape of packing of product • Place : in all the markets • Healthy smooth yoghurt juice SWOT Analysis : Strengths Weaknesses• The availability of product for all the customers . • Spread throughout the countries . • Different types of flavors . • Delightful for adults and young people .
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• Very healthy and tasty product . • The prices of fruits inconstant which affects the profit ratio . • There is many competitors now for the product . • Lack of resources for packing . Opportunity Threats • Few competitors in the area • Emerging need for the product • Media coverage for the company • Many competitors in the market nowadays . • Negative media coverage of the company • Change of customer attitude towards the company . Financial plan : • Advertisements and campaigns include famous people will get paid by 20% of the budget .
• 4 Million pounds for social media advertisements . • Expected profits for the coming years could increase by 45% Prospect Identification: • All over the world • All genders • Class A ,B,C • The most healthy mix fruits yoghurt for adults and young people . Consumer motivation : The package is designed to help consumers adopt healthy lifestyle by facilitating and regulating digestion . Zabado products are available 4 flavors Mango , Peach , Strawberry , Wild berries. It has many proteins and carbohydrates which is returns to the body and mind to have a power . Advertising execution : Making advertisements through the social media like Facebook , Twitter , Instagram .
Hold TV talks with the customers at product selling locations . Making many events and campaigns for social interactions . Radio advertisements with different voices of celebrities people and attract people’s attention through the booths in schools and universities . Advertising budget and allocation : • Campaigns and TV advertisements 4500,000 L.E • Famous people cost 6000,000 L.E • Billboards cost 3500,000 L.E • Social media advertisements 7000,000 L.E