5.0 Ideation Techniques and lateral thinking in Gloria Jeans coffee shop.
Ideation is a process of idea generation and communication in which many institutions have recently developed into strategies to incorporate into their current work environments. In other term, ideation can be defined as a process by which new ideas are created and managed. This creative process allows the teams to collaborate, develop and communicate new innovative ideas to the development and prosperous of the company. These ideas may be imaginary or fixed . These ideas improve promoting original thoughts regarding the development of the coffee shop. Normally, ideation helps teams come up with new ideas for the coffee shop advancement which helps team compile major pieces of the café within a timely manner allowing each member the ability to contribute to the overall success of the end goal objective. These techniques include white boarding, brain storming, mind mapping and many more. Lateral thinking refers to solving problems through an indirect and creative approach, using reasoning that is not immediately obvious and involving ideas that may not be obtainable by only using traditional step by step logic but by using some new and modern logic which helps the shop to move through different pattern which helps them advance in a modernized and economically good way.
Brainstorming is a technique by which efforts are made to find a conclusion for solving problems by gathering a list of ideas spontaneously contributed by its members or brainstorming is a situation where a group of people meet to generate new ideas and solutions around a specific domain of interest by removing the problem facing by the coffee shop. Brainstorming helps creating solutions for the many difficult problems which we are facing in present and which we might face in the future. Gloria Jeans is currently facing several problems among them Location setup, Waste cups management, Coffee ingredients, customer service, and shop infrastructure and facilities.
Firstly, the major problem is location where the coffee shop is placed so firstly they must transfer the coffee shop to prime location or on some busy place so that more people can see them and visit there. Second problem they are currently facing is disposing their recycled coffee cups, where they hadn’t find any place for disposing their coffee cups which had created the atmosphere of pollution around the locality so they need some big bins to manage that cups. Thirdly, the coffee ingredients they order in of not good quality now a day so the coffee beans they ordered should be of high quality. Furthermore, the staff should be of more experienced and more punctual. Last but not the least the coffee shop should be redesigned, refurbished , redecorated and managed so that it creates a family and friendly environment which helps to attract more customers.
Lateral Thinking (SCAMMPERR)
The report we made had Used the lateral thinking which is SCAMMPERR to discover creative ideas on Gloria jeans coffee shop’s problems. SCAMMPERR mainly includes 9 creative thinking techniques that find solutions for the problem faced by the coffee shop in some creative way. The report has used SCAMMPERR in following ways
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