ABSTRACT networking which is an in-thing among the

 ABSTRACTThepoint ” Social media: an innovative education tool” was embraced tocontemplate the pertinence and significance of web-based social networkingwhich is an in-thing among the instructive area. In a time, where the glocal isthe word to characterize basic stage for the general population around theglobe to share and trade their convictions, culture, customs, information,views, and so forth. The study concludes that our training framework needschange and web-based social networking ought to be generally used for theinstructive purposes. It is for the most part utilized to make introductionstook after by assignment updates, better research and availability.Keywords:                                                                  Socialmedia, Social learning, Glocal, Educators, Innovation                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         CHAPTER NO.1                                                                                                                       INTRODUCTIONWeb-basedsocial networking, an idea that has given individuals a typical stage forsharing their news, perspectives and sentiments in regards to the happeningsaround them.

Not just this, online networking is additionally being utilized bythe publicists and organizations for their advancements, experts for seekingand enrolling, students for internships, beginners for proficient work,guardians and instructors as social learning devices, and so forth. “SocialLearning” instruments is an expression that reflects principle objectiveof social networking functionality in the education setting. One basic approachto characterize an interpersonal interaction stage may be, “an instrumentthat lets students, guardians, and teachers team up on the web”.

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The creativeutilization of online networking doesn’t stop here; the students additionallyutilize it for making web journals, making proficient connections, declaringand making class declarations, offering data to students, guardians andinstructors, and so forth.                                                                              Use of social media asan education tool 1. Socialmedia is not going away:Onlinenetworking is the most recent in thing that is being utilized as a part of theimaginative route for instruction reason.

Students ought to be instructed to utilizethis apparatus in a better in the instructive classes that simply beingutilized for informing or messaging rather they should figure out how toutilize media for good.2. When kids are engaged they learnbetter: Studentssimply don’t learn while composing on a bit of paper however it is additionallyvital to include them into more practical work like blogging where they justnot compose for the instructor but rather for themselves to improve theiraptitudes. When they are engaged better, they have a tendency to take in morein pragmatic classes by implementing their theory rules.

3. Safe social media tools areavailable: Kidblog.orgis one of many free devices that enable instructors to control an online domainwhile still benefiting from social media. The instructors or the guides oughtto teach the students to how to utilize the online networking for betterpurposes.

4. Replace online procrastinationby social education:  Itis generally seen that web-based social networking nowadays is being utilizedfor making their individuality felt on the virtual world. Consequently, it isessential for students and youth to comprehend that this amusement mode canlikewise be utilized for making social awareness and associating them to moreexpert and knowledgeable world.

5. Social Media encourages collaborationinstead of cliques:Conventionalinstruction strategies regularly include teacher-given lectures, students withtheir eyes on their own papers, and not conversing with their neighbor. Socialmedia as a teaching apparatus has a natural collaborative element.

Studentsinvestigate and remark on each other’s assignments work in groups to makecontent and can undoubtedly get to each other and the educator with questionsor to start a discussion.                                                   Hypothesisof the study·        Social media is the in-thing nowadays ·        Teachers don’t know about itssignificance·        The adolescent these days doesn’t knowabout educational use·        Students pay special attention to morecreative methods for educating. ·        Online networking can be utilized fordifferent instructive purposes                                                                                     CHAPTER NO.2                                                                       LITERATURE REVIEWIntroduction to socialmediaInthe age of the Web 2.

0 and almost omnipresent broadband internet connections, alarge majority of the online public are communicating with each other through anew medium.  Apart from e-mail andinstant messengers, they communicate through the medium of blogs, microbloggingwebsites and social networking websites like Facebook, Twitter, LinkedIn andmany others. (Ahuja, 2010) Unlike the traditional web-sites and corporateblogs, these ‘social media platforms’ are used by the members to share, engageand collaborate with their peer groups to build lasting relationships in thevirtual world. This way of communicating is termed as ‘social networking’ andthis new medium of communication is called ‘social media’.  It has been said that ‘social media is seen bymany marketers as the next gold rush’ (Kaplan, 2010) and a majority ofcompanies are engaging in ‘social media marketing’. Some of the popular social mediawebsites are: Facebook, Orkut, MySpace, Google+               – mainstream social networking sites LinkedIn              – professional networking site Blogs like WordPress, Blogspot            -used for broadcasting and publishing data YouTube      – video sharing website Wikipedia     – the open-source online encyclopedia Flickr, Picasa      – picture sharing websites SlideShare and Scribd    – document sharing websites Twitter      – micro-blogging website where one can post only   140 characters at a time  Somecritics say that social media is just another ‘fad’.

(Baker, 2009)  However, some of the following statistics canbe quite startling, even for the harshest critic (Qualman, E, 2011):·        Over 50% of the world’s population isunder 30 years old ·        Facebook has topped Google for weeklytraffic in the US·        It took radio 38 years to reach 50 millionusers.  TV took 13 years; internet took 4years, Apple iPod took 3 years to reach the same number of users.·        But social networking leader, Facebook,added over 200 million users in less than a year!·        If Facebook were a country, it would bethe third largest after China and India. ·        80% of companies use social media forrecruitment, especially LinkedIn ·        50% of mobile internet traffic in the USis for Facebook·        YouTube has become the second largestsearch engine in the world after Google·        Wikipedia – the open source onlineencyclopedia, has over 15 million articles. Surprisingly, 78% of these articlesare non-English.·        More than 1700 new articles are added onWikipedia every hour!·        There are more than 20 crore blogs onthe internet·        Kindle eBooks outsold paper books in2010                                Hence,social media isn’t a fad. It’s a fundamental shift in the way we live,communicate and do business. Customer Experience Therise of real time online social media has changed the way communities ofcustomers engage with each other and with companies to share their experiences.

The customer experience sharing process as well as the response by companieshas gone to the next level where everyone has the luxury to scrutinize, commentand further share the experiences of each other: thus making the entire processan experience in itself.Thishas given rise to the concept called ‘Customer Experience 2’ (Kane et al, 2009)which is a totally unique way of creating lasting customer experiences by theuse of social media tools to leverage the needs and wants of the customer.  The theory is as such in its nascent stagewith a handful of researchers working on creating such a level of customerengagement.

  Some of the steps whichcould lead to such a level are: ·        Defining clear and precise customersegments ·        Identifying and selecting social mediatools ·        Designing the content ·        Developing a blog and integrating othertools on the platform ·        Testing it with customers andimprovisation CustomerExperience is here to stay in this era of Enterprise as more and more companiesare embracing online networking technologies. (McAfee, 2009)  It is upon the companies to embrace this newmedia, use it and continually improve upon the experience that the customerswant. This will create a lasting differentiation, increase sales and build arock-solid competitive advantage.Purpose of the Study1.To evaluate the relevance of the social media2.

To study social media as an educational tool3.Understanding of social media by the teachers4.The need to include innovative teaching methods in the universities collegesResearchPrimaryresearch and secondary research both are being focused.ConclusionItinferred that Social systems administration among young people isn’t only aprevailing fashion; it is a piece of their way of life. While long rangeinterpersonal communication can open adolescents to peril, they are presentedto an indistinguishable threats, in actuality, from well. A parent or educatorcan’t anticipate that an adolescent will surrender the web and have thecapacity to flourish in current society as PCs, innovation, the web, andinterpersonal interaction is used in all parts of present day life, even in thework environment.

This is the reason interpersonal interaction ought to notexclusively be incorporated as an important device to improve the classroomhowever ought to likewise be used as a chance to show understudies theaptitudes that guarantee safe and enhancing utilization of online networking.                                                                CHAPTER NO.3                                                                                                                                    ResearchMethodologyPrimary DataThesecondary data was collected through survey among the youth within the agegroup of 18-25 years to understand their perception of using the social mediaas an educational tool.Secondary DataTheprimary data was collected from newspaper, magazine, online journals, etc.QuestionnaireQuestion-1.”Rate the use of social media by various professionals”·        Advertisers·        Students·        Educators Categories·        Professionals·        AmateursQuestion-2.

“Are you aware of the innovative methods for teaching?”·        Yes·        No ·        May beQuestion-3.”Do you think that social media should be used for the educational purposes?”·        Yes·        NoQuestion-4.”Why do students use social media?”·        Professional links·        Making presentations·        Assignments·        Better Research·        ConnectivityQuestion-5.”Rate the following teaching methodologies according to your inclination?”·        Educomp·        homeschooling·        Social media for education·        Field work                                                  CHAPTERNO.

4                                                                                                                  DATA ANALYSIS  Thedata collected from the survey has been graphically represented below. Resultscan be summarized in terms of answers to the following questions: In the question “Rate the use of social media by various professionals” asked tothe representatives the following data has been collected which is showngraphically in Graph No.1                                                                           Graph No.1Comment:According to survey 50% of the respondents believe that social media is used byadvertisers for the promotions of their products. The advantage for advertisersis that their ads can reach people who are interested in the product orservice.  10%respondents believe that it is used by students for educational purpose. Institutions can share supportive and positive posts that reach allstudents that are connected to the networksand pages. Respondents believethat 20% of educators and professionals used social media for the purpose of theirresearch and business projects.

Social media networks can be powerfultools for engaging health care professionalsin their professionaldevelopment.Inthe question “Are you aware of theinnovative methods for teaching?” asked to the agents the accompanyinginformation has been gathered which is demonstrated graphically in Graph No.2                                                                            Graph No.2Comment: Inresponse of the question 80% of the respondents used social media for theireducational purposes. Use place-based education and project-based learning tohelp students make new connections to people, places, and ideas outside of thecurriculum map. 10% of the respondents do not use social media as aneducational purpose. Other 10% of the respondents use social media but not onthe regular bases.

     Inthe question “Do you think that socialmedia should be used for the educational purposes?” asked to therepresentatives the following data has been collected which is showngraphically in Graph No.3                                                                               GraphNo.3Comment:100% of the respondents believe that social media can be used for educationalpurpose.

Social media has gained credibility over the years as a trusted sourceof information and platform where organizations can interact with audiences.The use of social media in education provides students with the ability to getmore useful information, to connect with learning groups and other educationalsystems that make education convenient.      Inthe question “Why do students use socialmedia?” asked to the representatives, the following data has been collectedwhich is shown graphically in Graph No.4                                                          Graph No.4Comment: Accordingto survey 60% of the students usesocial media for making presentations. They get different information on socialmedia regarding to their topic. 30% of the students use social media for makingassignment.

They can collect informative data from social media. 10% of thestudents use social media for other researches which can help them in theirstudies.              Inthe question “Rate the followingteaching methodologies according to your inclination?” asked to thedelegates, the accompanying information has been gathered which is indicatedgraphically in Graph No.5                                                          Graph No.5Comment: Asper the preference social media is at the top for educational purpose.

Most ofthe students use social media for their studies. After social media, field workis at number 2 according to rank number. Educomp is at number 3 andhomeschooling is at number 4 as per the preferences.                                                                                               CHAPTERNO.5                                                     RESEARCH FINDINGS·        Majority of students trust thatweb-based social networking is utilized by sponsors than the educators andorganizations for the advancement of their items, followed by its usage byeducators, professionals and students. ·        Most of the respondents know aboutinnovative way for instructing and expect the same. ·        All the respondents trust that thereought to be change in the current training framework and more innovativemethods like online networking ought to be utilized for instruction purposes. ·        The utilization of online networking formaking introductions was observed to be the main need among students thengetting and making the assignment updates.

·        The currently developed Educomp strategyfor educating is a standout amongst the most famous among the understudieshowever other technique like self-teaching was on top need. Theabove examinations demonstrates that exploration on the part of web-basedsocial networking and systems administration locales in scholarly execution ofunderstudies is as yet hazy about the outcomes. A large portion of thescientists have made a larger number of inquiries than discovering answers.Regardless of contradicting assessments, dominant part of research hasdiscovered online networking is valuable towards instructive framework andunderstudies social prepping.

Be that as it may, watchful examination is stillrequested around there. Additionally inquire about must be done to set up verymuch characterized manners by which advantages of online networking inunderstudies’ execution and thus training can be boosted. Inview of the investigation of different articles in journals and online buzzabout the cutting edge CRM, it was discovered that in spite of the fact thatthe conventional touch focuses with the client are staying put, yet the new ageonline devices have drastically changed in the way that organizations interfaceand identify with their clients.

Theidea of client encounter administration has been an expansion of the new-ageclient relationship administration and this itself has assumed control over aradical new measurement after the acquaintance of web-based social networkingdevices with make ‘Social CRM’. The emotional development of online networkingdevices over the most recent five years has pushed a lion’s share of thecompanies on the web-based social networking fleeting trend, since it isordinarily acknowledged actuality in promoting: “Be the place your clientsare”; as taking a gander at the present patterns, every one of the clientsare signing on to some type of web-based social networking. Communicationhas improved greatly by emerges and continual growth of social media. Everybodyfrom places of worship to schools utilize it to speak with clients.

Onlinenetworking has developed correspondence higher than ever. The simple entry anddevelopment makes it exceptionally valuable to everybody from pastors tolegislators. As online networking advances, correspondence will enhance andkeep on soaring higher than ever. The positive effect on correspondence certainlyconquers the negative and makes it extremely gainful.

                                                                           CHAPTERNO.6                                                                                                                  CONCLUSIONIt is concluded that:·        Hypothesis No.1 expressing ”Socialmedia is the in-thing nowadays’ is proved that social media is popular thesedays.·        Educators are becoming aware sohypothesis No.2 ‘Teachers don’t know about its significance’ is rejected.

·        The youth is now aware about socialmedia’s educational use so hypothesis no.3’The adolescent these days doesn’tknow about educational use’ is rejected. ·        Students opt and are interested ininnovative way of teaching so hypothesis no.4 ‘Students pay special attentionto more creative methods for educating’ is acknowledged. ·        Social media has opened tremendous stageand can be utilized for some instructive purposes so hypothesis no.5 ‘Onlinenetworking can be utilized for different instructive purposes’ is acknowledged.

Tobe fair and honest we need to mention that social media has its positiveoutcomes and has its drawbacks as well. It is your choice to either use socialmedia in a positive way and benefit from it in your social and academic life,or fall as victim of social media’s negative impacts.Hence,we can conclude that social media is the latest and most important shift inmanaging and optimizing customer experiences. However, a very clear strategy, customized for each organization has tobe planned to actually derive any meaningful benefits from this new medium.


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