APPLICATIONS counselling psychology’s strengths, weaknesses, opportunities and

APPLICATIONS OF SWOT ANALYSIS Ames and Runco (2005) used SWOT analysis to determine why certain entrepreneurs were successful. Their study included 47 successful entrepreneurs using a pencil-and-paper format and applied SWOT to entrepreneurs’ own businesses and developed SWOT scores for each business. The study suggested that ideation is an important talent for entrepreneurs. A. M. Ahmed, M.

Zairi and K. S. Almarri (2006) used SWOT analysis to study Air China, the largest air carrier in China, and their total quality management implementation. Carolina Duarte, Lawrence P. Ettken, Marilyn M. Helms and Michael S. Anderson (2006) through SWOT approach tried to review challenges facing Venezuela, particularly in the area of oil production. After reviewing the SWOT analysis, it was evident that threats and weaknesses overshadow opportunities and strengths.

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An aggressive push for entrepreneurship is vital for development of Venezuelan state. Leong, Frederick, Savickas and Mark L. (2007) analysed then situation for establishing counselling psychology division in 12 different countries. He tried to examine counselling psychology’s strengths, weaknesses, opportunities and threats using SWOT.

Ryyananen and Jansso (2007) used SWOT to aid the Finnish maritime industry as they reviewed challenges of setting up international business operations in China. The results of the study implied that for the company to be successful it must share information across companies and entire industry. Sodhi and Tang (2008) analysed OR/MS ecosystem using SWOT and one way of bringing research, teaching and practice together. They concluded that for an ecosystem to thrive, efforts have to be made to increase healthy interaction. They believed that (1) academic journals serve as a catalyst for making ecosystem healthier by publishing more multidisciplinary papers that reflect core strengths of OR/MS, (2) researchers could initiate efforts for strengthening the links, and (3)educators could provide support to motivate more students to become OR/MS practitioners or end users.

Blery and Sfetsiou (2008) studied the issues related to promotion and marketing of olive oil, by the Greek company Minerva S.A. Thus, the product, its target market and competition are examined using SWOT analysis. They found that company offers high quality products at good price and a leader in the market. They also found that it faces severe competition and exports would be a good opportunity to increase sales. Terblanche (2008) identified opportunities through SWOT analysis for the pharmaceutical industry in the UK were: off-shoring, advanced application of information technology, climate change and a new approach to sales and marketing. Hai and Tsou (2009) used SWOT to develop a strategy for the department of Information Management of Shih Chein University’s Kaohsiung campus in Taiwan.

The authors used a quantifiable method by including Multiple-Criteria decision making (MCDM) with the SWOT analysis. Their resulting SWOT results were compared for finding best strategy. Salman and Ahmed (2009) studied Bangladesh’s economy using SWOT analysis.

Phenomenological research methodology has been applied. They found that Bangladesh was going to encounter various economic problems. Narayan Singh (2010) conducted SWOT analysis in identifying strategies for community development.

Based on this, following five categories were identified and prioritized by villagers for development of their village in future: 1. Better utilization of natural resources. 2.

Increased agriculture and livestock sector. 3. Developing human resource and livelihood. 4. Better health and education. 5. Enhancement of village institutions. K.

L. Jeyaraj, C. Muralidharan, T. Senthilvelan and S.G. Deshmukh (2012) dealt with a leading textile company’s processing unit for internal and external analysis usingSWOT to determine its short- and long-range strategy. Principal Component Analysis (PCA) was used to overcome the drawbacks of the SWOT.

They concluded by identifying essential SWOT variables which helps company’s top management and managerial level people to effectively plan their strategies. John Hudelson (2014) examined Bosnia-Herzegovina, having a great potential as a tourist destination for outdoor adventurers, history enthusiasts and wine connoisseurs yet remaining one of the underdeveloped countries in European continents. Through SWOT approach he identified that with an injection of funds from international agencies and private entrepreneurs, many of the wine tourism weaknesses can be solved. He concludes that the country has potential for wine tourism due to its uniqueness of Blatina and Zilavka grape varieties and also the advantage of low costs and wages. Dita Amanah (2015) used SWOT to analyse internal and external environment of the Wildlife Park of Medan (WPM). Methodology included location of the research and population and sample. Survey, observation and interview were the techniques their of data collection. It was concluded that visitors were less agreeable with the conditions of fauna, cleanliness, comfort, facilities and services of WPM.

H. Harini, Yunastiti Purwaningsih, Emi Widiyanti, Malik Cahyadin (2017) applied SWOT method as one of the three methods to analyse internal and external factors determining trade of food commodities in Central Java. On the basis of SWOT analysis, they established two important issues faced by local communities, the availability of products based on local needs and the quality of food commodities. Saseka Yoneka Harris (2017) study was on finding strategic insights related to Jamaican academic libraries using SWOT analysis. Survey and discussion group were engaged for the five local academic libraries in higher education in Jamaica.

It was found that Human resources and support were the most recurrent themes in the reported strengths, weaknesses, opportunities and threats. Nadinne Roman (2017) made SWOT analysis of physiotherapy utilization devices and design for extracting ethical considerations. Main results suggest thatphysiotherapy devices are able to generate ethical dilemmas, classified into four: 1. Bioengineering in physical therapy, ethical and clinical standards for manufacturers. 2.

Social impact and ethical issues. 3. Inter-professional lack of communication and ethical concerns. 4. Bioengineering ethical research and education. Larissa A.

R. U. Freitas and Alessandra Magrini (2017) investigated Industrial Ecology contributions to waste management in industrial construction. SWOT analysis carried out highlighted that waste management in industrial construction projects can benefit from following synergies: 1. Centralized waste management service. 2.

Shared waste management infrastructure within the site. 3. Administrative simplification for the companies involved. 4.

Waste recovery through Industrial Symbiosis.


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