Based on the data from Badan Pusat Statistik or BPS Yogyakarta, we can see the number of Yogyakarta resident and the tourist, since Yogyakarta is one of the biggest tourist city in Indonesia.
To calculate the market size, we can assume that bakso is the favorite dish of most Indonesian and become its own specialty for tourist. But then due to fact that foreign is most likely like to eat healthy food, we believe that our healthy Bakso will gain more interest from them. Also for the reason, that of Bakso is healthy and cheap, we consider that it could be affordable for every segment, that is why we also include the poor citizen as our market size.
