Celebrity media forgets about the scam, murder, assault

Celebrity journalism is
the news about celebrities in the limelight for the advertorial and industry promotional
feature article. The means of this spotlight of the celebrities is different
from the ends. The standard upon which the society is modeled is mainly
reflected from this celebrity journalism, where the lifestyles of the
celebrities are projected onto the society. There are certain positive trends
too in the hot air of celebrity journalism. The campaigns, the supporters of
social causes all add to the social growth and construction of the well-being
of the society.

KEY
WORDS: Celebrity Journalism, Social construction,
responsibility factor.

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News
feed, notifications, Whatsapp updates, Tweets, Instaposts – these miniscule
entities, suffocate our mental spaces with news that are needed and sometimes unwanted.
The curiosity to know new things have turned out to be the act of scrolling up
and down which results in thumb cramps and eye redness and eventually screen
fatigue. In the recent times, news is found everywhere. Once journalism, which
was a separate mainstream service to mankind, has now become a street after
street machinery engineering nonsense as news in channel A, channel B, channel
C and channel D forgetting the social responsibility that their pen and
microphone hold. The news is plenty and the news channels and papers spread a
contagious hype and sensation about the topic that trends or in social
networking jargon, goes “viral.” The hype of the issue gets subdued, media
forgets about the scam, murder, assault or charge sheet and they hunt for new
sensational hype. This is where the lacunae in the social responsibility of
journalism and media is foul played. In spite of this cynical complaints there
are exceptions in the field of journalism, who strictly adhere to the ethics of
journalism, who are eventually blacked out by the ruling government, when the
government gets annoyed. They curb the freedom of expression be it a biggest
media in the Delhi box office or Chennai box office or it can be any regional
box office.

            Journalism is the activity of
gathering news about people and events in an unbiased manner. The latter part
of the definition, is in precarious situation, especially in the contemporary
field of journalism, because of the widespread corruption in the nation. The
other reason is because the media, newspaper and news channels are strongly
independent to the naked eyes, but what they actually do between the lines is
either favoring the saffron or opposing the red. When the nation’s journalism
is working only for the TRP’s then the decay of it is incredibly in the
majority. The difference between the paid news and the unpaid news is another
major challenge of our times.  The pen
that should be independent is now curbed by the government preventing  its free expression of speech and writing. The
field of journalism is also now becoming a corporate endeavor. The one aspect
of making the enterprise of journalism service as a corporate sector is the
intervention of the celebrity journalism as a mainstream subject in both print
and media journalism. This celebrity journalism which is an essence of
advertorial entertainment industry, features promotional articles which are
given as the main newspaper supplements for the newspapers that are India’s
leading No.1.

Some
of the news in the advertorial regarding the celebrities in recent times are as
follows. The following examples are taken from one of India’s leading Newspapers.

Example: 1, Jai next to
have three heroines. Actor Jai who is awaiting the release of his upcoming
film, Balloon, has signed his next. Director Suresh of Eththan fame will be directing this one. (TOI)

Example: 2, I will not
convert nor change my name…, says TV anchor Manimegalai, who recently came
under a lot of criticism on social media for getting married outside her
religion. “I have always had my way ever since I was a child. Parents have
given me everything I needed and supported in all my endeavors. But my father
didn’t approve of Hussain. (TOI)

Example: 3, Sources
confirm Virat-Anushka Wedding! The couple will tie the knot in Italy, but has
booked a five-star hotel for their reception on December 21 in Mumbai. Rumours
of Virat Kohli one of India’s most eligible bachelors, tying the knot with
Bollywood’s sweetheart Anushka Sharma has turned out to be true!(TOI)

From these three examples we can
decipher the long hidden fact that the public is kept passive in a mass
delusion of aesthetics which is the virtual reality. The opium that has been fed
in the form of cinema, cricket and other stuffs that make an ordinary person fell
like a celebrity in the limelight cannot be rehabilitated as quickly as we schedule
our antidote. Rather the delusory factor can be made favouring the growth of
the society in miniscule entities in the same way that celebrity journalism
works. These three examples which represent the industry promotional feature
article reveals three major impact factors on the society. They are the
commercial element of promoting the upcoming films, the unwanted private
affairs of the celebrity and the trend that is being set as a result of these
kinds of news. 

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