centercenter Fast Food Industry Research Task Portfolio task 2018Cheriska Janse van Vuuren Pro-Ed Academic 4/8/20181000000 Fast Food Industry Research Task Portfolio task 2018Cheriska Janse van Vuuren Pro-Ed Academic 4/8/2018-707390-6781809500095000Table of Contents TOC o “1-3” h z u PIZZA HUT VS DEBONAIRS PAGEREF _Toc511583393 h 2The 7 P’s in marketing-Pizza-hut: PAGEREF _Toc511583394 h 10Who is more successful? Debonairs or Pizza Hut? PAGEREF _Toc511583395 h 18The SWOT analysis of Pizza Hut: PAGEREF _Toc511583396 h 18The SWOT analysis of Debonairs: PAGEREF _Toc511583397 h 20Conclusion: PAGEREF _Toc511583398 h 21How can Debonairs improve themselves: PAGEREF _Toc511583399 h 21The 7 P’s in marketing-Debonairs pizza: 4PIZZA HUT VS DEBONAIRSBackground on Pizza Hut and DEBONAIRSYesterday and todayPizza Hut has been in existence for over 50 years.
With around 13,000 restaurants in 130 countries, we are the pizza specialist. Pizza Hut has been in Germany since 1983. In over 60 restaurants and Express Stores, we bake the best pizza for you every day.With the quality and freshness of our ingredients and our friendly and fast service, we please our guests over and over again.385762566929000The legendary Pan Pizza made us famous but you can also enjoy brand new pizza creations in our restaurants, such as the thin-crust Italian Style, the Cheesy Crust with delicious cheese baked in the crust and tasty pasta dishes and salads. The History of Pizza Hut0375983500Two brothers from Kansas founded Pizza Hut in 1958. The $600 start-up money was borrowed from their mother, the equipment was secondhand and the furnishings of the restaurant, which was located at a busy crossroads at the center of Wichita, Kansas, were very modest, But brothers Frank and Dan Carney hit a bull’s eye in 1958 when they opened their first pizza restaurant, which they called “Pizza Hut”, referring to the rather inconspicuous building. Today, more than 50 years later, there are more than 13,000 Pizza Huts in over 100 countries worldwide.
A success story that is proof of the good hunch of the two brothers, college students at the time, who followed up on a suggestion made by a friend of the family and believed in a gastronomy concept still relatively unknown in America at that time.It wasn’t long before Pizza Hut became a registered trademark and the first franchisees were found. Only ten years after the grand opening in Wichita, more than one million guests had been welcomed in 310 restaurants and with a first branch in Canada, the conquest of the international market had begun. A little later, in 1969, the red roof was introduced as the company logo, which was soon to become world famous as an easily recognized guarantee of crispy pizza, delicious pasta and friendly service in a pleasant atmosphere.Debonairs Pizza is a unique Franchise because of all the different products that you can choose from except for the pizza that they sel. What could be more South African than a pizza place started by two students from Maritz burg? They knew that in South Africa you either go big or you go home, so they invented the Triple-Decker® and the Crammed-Crust®. They knew that if they didn’t deliver it hot and fresh, they’d be told off in 11 different languages.
080327500 That’s how the Hot or Not sticker came about. They knew what a nightmare Johanessburg traffic is, so they were the first to bring you free delivery and online ordering. And when they grew to 500 stores and 27.
5 million pizzas a year, they knew it was time to give back. They started Dough nation, where leftover pizza dough is made into flatbreads to feed millions more. Most of all, they knew their pizza had to be amazing. Because it was made for people just like them. Debonairs Pizza. The 7 P’s in marketing-Debonairs pizza:P- Product-29527549974500Main Product: PizzaDebonairs product policy:All their products contain eggs and soya.All their pizza’s include their special blend of tomato ; herb pizza sauce ; mozzarella cheese, and are made with the original Debonairs Pizza bases.
When they cut one of their pizza’s into shape there are small amounts of dough off-cuts. Through the Dough nation initiative, all the off-cuts of dough that remain after making their delicious pizza bases are collected and baked into flat loaf breads. P-pricing policyP-PlaceCharacteristics of a good place:Enough parking space for clients Enough space in the kitchen as well as for clients to walk comfortably through tables.Enough space for delivery trucks to drop the products of at the back.Are there enough tables to sit and eat at?Is it clean and hygienic at the franchise?Is there a bathroom?Debonairs are most of the time found in Malls or shopping centrums where there are bathrooms in the mall or shopping centrum. There is more than enough parking space at the shopping centrums as well as at the malls.
In Shopping centrums and Malls the franchises and take away restaurants are in the same place.Debonairs has free deliveries for the customers as far as 5 km away!P-Promotion policyCustomers believe that the products that they receive at the fast food restaurant should look like it looks in the advertisement otherwise they will think twice before they buy there again.A popular slogan in debonairs is:7619914986000One of their pizzas that looks just like the advertisement:025844500P- Persons/Who are delivering the service?If the workers aren’t happy, then they will not do their work to their full potential and then the customers won’t be happy with the service or the food. Can you see that it is a never ending circle? If we as managers and bosses can’t keep the staff happy then you will lose customers in the process as well.3810150558500-152400188595000076199000440245500Evidence of Debonairs achievments:027114500The 7 P’s in marketing-Pizza-hut:P-ProductMain Product: Pizzahttps://www.google.com.na/search?q=pizza+hut+menu&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjm1q73qrzaAhUQSsAKHUayA54Q_AUICigB&biw=1366&bih=637#imgrc=folj1YzPYlnyyM:Pizza- hut product policy:No artificial colors or dyes in our food.
No artificial flavors in our food.We have zero grams on artificial trans-fat in our food.We offer a gluten free choice for what you are buying.We use fresh vegetables and spices for our food.P-pricing policy0000P-PlaceCharacteristics of a good place:Enough parking spaces for clients.Enough space in the kitchen as well as for clients to walk comfortably through tables.Enough space for delivery trucks to drop the products of at the back.Are there enough tables to sit and eat at?Is it clean and hygienic at the franchise?Is there a bathroom?Pizza- hut are most of the time found in Malls or shopping centrums where there are bathrooms in the mall or shopping centrum.
There is more than enough parking space at the shopping centrums as well as at the malls. In Shopping centrums and Malls the franchises and take away restaurants are in the same place. Pizza- hut can also be found alone with a bathroom and sitting area where customers can sit and eat.P-Promotion policyCustomers believe that the products that they receive at the fast food restaurant should look like it looks in the advertisement otherwise they will think twice before they buy anything there again.A popular slogan in Pizza- hut is:https://www.
google.com.na/search?q=popular+slogan+of+pizza+hut&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjJ6P3AtLzaAhVCJsAKHfihAekQ_AUICigB&biw=1366&bih=637#imgrc=zpkWvTWZSZmlJM:One of their pizzas that looks just like the advertisement:https://www.google.
0.0….0.u4lhBA75xI8#imgrc=J2ZIPmDpCQQHtM:P- Persons/Who are delivering the service?If the workers aren’t happy, then they will not do their work to their full potential and then the customers won’t be happy with the service or the food. Can you see that it is a never ending circle? If we as managers and bosses can’t keep the staff happy then you will lose customers in the process as well.
-3810000000000Evidence of Pizza – hut’s achievements:Who is more successful? Debonairs or Pizza Hut? The SWOT analysis of Pizza Hut:Strengths:Pizza hut has a Premium positioning in a customer’s mind because it was the first Restaurant to start a pizza franchise in India. The promotions and brands of pizza hut is better than their competitors because their food has so much fresh ingredients in that they tend to stand out quit well. Another strength of Pizza hut is all of the Italian food that they have for the customers who loves Italian food.The pizza and pasta range is excellent and Pizza hut has an excellent Italian meal, it is quite true that you cannot have any better Italian food than theirs.
Their food has a high quality and so has the ambiance in any Pizza hut restaurant worldwide.The brand has an excellent presence online and offline with Pizza hut delivery giving home delivery and Pizza hut also having an online ordering system for its pizza, this helps the working moms a lot when it is too late to start making food so she can just other online.Weaknesses:Pizza hut doesn’t have home deliveries worldwide.Another weakness of Pizza hut is that the taste of their pizzas was there since they began the business and customers want a different taste after all these years.That is why pizza hut needs to keep inventing.Opportunities:The best opportunity for pizza hut is to further their expansion of the food range that means that they have to create more special products that no one else has.We all are waiting for a mcspicy type pizza to be served in PIZZA hut restaurants.
They can spread out to more towns and places al around the world. A Pizza hut delivery can be started as soon as possible so that Pizza hut remains in competition with Dominos.Threads:Dominos is a major threat to pizza hut when we are comparing them.
Dominos doesn’t have such a high quality food variety like pizza hut, but Dominos is present in most places where Pizza hut is not. Another treat is all the franchises and food companies that are in today’s world.McDonalds as well as KFC and any other franchise are indirect competitors who can take away Pizza huts customers.More and more people are getting very fitness caucus and are watching what they eat and when they eat so this can be a treat for Pizza hut.https://www.marketing91.
com/swot-analysis-pizza-hut/The SWOT analysis of Debonairs:Strengths:Has a very good advertisement, like a good logo and phrase for their company.Has a wide range of franchises in Africa.Has quick service and has a good menu of great food.They are very affordable for any one.They have a healthy variety of food on their menu.Weaknesses:When they have a lot of franchises they tend to have a lot of trouble with the money.They do not train every worker so they will lose customers because of that.They have too many deliveries and not enough sitting places.
Opportunities:Expanding their markets will develop the franchise even more. Strengthening its will help debonairs to develop.They have to develop a menu for the people who wants to watch what they eat.Threats:McDonalds as well as KFC and any other franchise are indirect competitors who can take away debonairs customers.If the costs of vegetables go up the price of the pizza will also go up.