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CHAPTER IIRizal Technological Boni Avenue, Mandaluyong City College of Engineering & Institutional Technology Related Literatures Film is an artistic language which is expressed by mean of images in motion, with or without sound.

Films gave a historically determined form and structure that create meaning and they have a complex set of convention to communicate meaning and make it accessible. We as viewers have helped create the structure and conventions of films by enjoying what we see on screen wanting to see more of the same. Like all aspects of popular culture, films develop out of a curious kind of negotiation process, in which filmmakers attempt to understand what we want to see, and we let them know, if they are right by buying tickets and renting videos. There are many things in our lives that we don’t want to take seriously.

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Movies are one of them. We go to the movies to be entertained, scared, grossed out, to make out, spend time, have something to discuss afterward. But we don’t often want to think about movies as a serious part of our emotional or intellectual lives, or even treat them with the same intensity, we use when we discuss sports or politics. Outside of a film study course we rarely hear other people engaged in a discussion of films that goes much deeper than plot or characters Film is not only entertainment but is part of industrial and political culture. All nations, our own included, understand the power of film and television to influence their people to propagandize values and ideologi es. The unstable nature of the country is reflected in the film industry. The prospects of good films in the Philippines, according to Red, is very bleak. But he stresses, that there are encouraging signs.

Whenever foreign film festivals come around, the l ow budged films of alternative Filipino movie makers are invariably invited. That fact is a clear sign, say Red, That good Filmmaking has managed to endure – that in the general garbage heap of the Filipinos, a Few worthy gems still manage to shine,Movies are a powerful Force in Philippine society.1 1 https://studymoose.com/philippine -independent -film -essayRizal Technological Boni Avenue, Mandaluyong City College of Engineering & Institutional Technology Movies, more than just a source of entertainment, reflect a nation’s personality. Ob the silver screen takes shape all the hope, dreams and fantasies of the common man: legends, love the stuff of myths and make believe. Its heroes become larger than life, often attaining the stature of demigods. They are looked upon as role models, serving as resources of inspiration2. In the constantly change world of the Filipino film industry, film festivals have become windows through which the Philippines let the world see its screen images.

It leaves a glimpse of ideas that tackles the issues of the country, Film making play a major role in and out industry r ight now, it leads into the development of the Filipino culture in terms of creativity and artistry. It may lead on reaching different people’s perspectives, and opens the mind of the people about what is really happening in the society. Indie films create a huge impact not only in the country but also internationally, It catches a lot of attention even without entering the mainstream, simply because the industry has elevated into a different level already.

The writers evolve as well, gaining new ideas, different perspectives, and a lot more stories. Artistic form is best thought of relation to a perceiver, the human being who watches the play, reads the novel, listen to a piece of music, or view the film. Perception in all phases of life is an activity (Bordwell & Thompson, 2004). Movies are a powerful forces in Philippines society. Movies more than just a source of entertainment, reflect a nation ‘s personality. That is why it is all the more saddening to note the dismal state of our movie industry.

Each week, we are confronted by a sordid pare of sex, violence, and asinine comedies. To say that independent filmmaking has become the soul of Philippine cinema is no longer an exaggeration.3 2 http://dirp4.pids.gov.ph/ris/taps/tapspp0103.pdf 3 http://dop4.pids.

fov.ph/ris/tapspp0103.pdfRizal Technological Boni Avenue, Mandaluyong City College of Engineering ; Institutional Technology For years, Filipino indepent filmakers like Kid Tahimik(Perfume Nightmare, 1997), Raymond Red (Anino, 2001), and Brillante Mendoza (Kinatay, 2009) among many others have received crilcal acclaim worldwide. As film festivals competitions and distribution channels such as Cinemalaya and Cinema one have motivated young maverick filmamkers in recent years, indie films ha ve become synonumous to creative content and perspective for many Filipinos today. Although the philippines indie film industru has co me a long way from its early developments in the Marcos era when realistic portayal of Filipino society in the arts was bit considered “beautifuk” by the dictatorship, government support is still lacking to suffientyky help indie filmmakers(hhtp://film.culture.30.asef.

org/magazine/in -focus/the-situation-and-direction -of -philippine- indepent-cinema/#sthash.vFxrZDtu.dpuf). Ac cord to Bohn, Hieber and Unguaraid (2000).

Along with sleep, work and school, mass commnunication consumption are the activities that domniate Americans lives and that it consume about one -third of the average day. The rise of Philippine Independent Films may have been a big step for inspiring Filipinos who wants to captivate their audience through what their perspective is when it come to what is going on around them. On trivial escapism is by a very curious and questioning fascination of how we Filipinos and the human beings in general relate to each other and to the world. Whethe they are about social commentary, political statement, psychological study, or keen insights into human relationshops, all of theses topics represent controversial subject that are catered specifically to niche audience and markets4 In the end, what dustunguishes indepent cinema is its priority for art istic endeavor (over financial gain vis-à-vis alternative experimental cinema.

) Each filmmkaer attempts to show his own story in an original way5 4 http://www:lideshare.net/dmonalon/philippine -indie -films- 7622088 5 http://film.cu lture360.asef.org/magazine/in -focus/the -situation -and -direction -of- philippine -indepent -cinema/#sthash.vFxrZdtu.dpufRizal Technological Boni Avenue, Mandaluyong City College of Engineering ; Institutional Technology According to Film.

Culture.360.org., there have been several issues on Philippine independent filmmaking that have become apparent especially after its emerge a few years ago.

Pne of these is the prevalent theme of poverty that exoticizes, even exploits. Filipino poverty. AS said by local indie writer, Paul Sta. Ana that the main issue here is the intention of the filmmaker which, he admits, is hard to determine. The question is whether filmmakers are producing theses films because they want to reveal Filipino reality or they seek the attention of international film festivals. He says that context is crucial not only in conceptualizing and presenting the material of the film but also understaing the subject position of the filmmaker.

6 6 Film.Culture.300.

orgRizal Technological Boni Avenue, Mandaluyong City College of Engineering ; Institutional Technology Related Stud ies The first decade of the twenty -first century is, without a doubtt, a turning point or Philippine cinema. The relations and dynamics of the nation and its cinema have changed dramatically in the face of the democratization of the medium. Digital Technol ogy has shifted the kabdscaoe of production, distribution, and consumption of fils in the country and has ushered in a new revitalized wave not only of independent cinma but also of studio and mainstream production towards an encompassing national cinema ( Tionson, 2013). Our films not only manifest our ingenuity, passion and creativity as a person; they also reflect our sensibilities, aspirations, and hopes as a nation (Tiongson. 2013). Philippine movies play a vital role in the society. It has the power ti build or destroy the society and its peope, because film is a very infleuntial medium.

Movies as a form of artistic exression draws the widest audience because this is a very affordable kind of entertainment. For two hours or more, one very affrodable king of entertainment, for two hours or more, one could have some time for fun and relaxation (Corazon, 1996). But quality entertainment, seemed hard to achieve nowadays. The filmmakers ‘ standards and purposed have changed, s ame with the moviegoers. Those good old dats of the movie industry were gone. Excellent films are rarely produced and exhbited in the country. Accountable for this were the moviegoers who settle for cheaply -made flicks, and of course, the producers who cat er to he prublic’s wabt abd desires to be able to gain profit. Film as an art form can transform an indivial, a society, a nation.

However, we have to stress the real definition of art – that it is a construc. The theory, procdedure, prodction, dissemina tion and function of art (film, painting, music, dance, theater, cracft, etc.) are created or produced by individuals who are formed by the influence that perpetrate a western -based knowledge about the world and ealities (Durian, 2012). It is not so much the fact that the characteristics of a country ‘s cinema reflect the perculiarities of its society which account for this relation, but rather the longer and less obvious facts that the artistic and moral worrth of mvies as popular medium iltimately corres ponds to a society’s collective mentality (Maligalig, 1997). Movies in our national experience have been composed of foerign and local film production, and this a dichotomy which exist to the present day.Rizal Technological Boni Avenue, Mandaluyong City College of Engineering ; Institutional Technology Whenever we talk about films, audiences must be the one to choose whether they go for foreign or local films. Since we are Filipinos. W e should patronize our own Tagalog mocies, although Western films has its influence to our local movies.

“The content of the movies does not seem much to determine the responses made and that the movie provies a powerful stimulus to fantasy life ” Wallans Simpson. “Mvoies influenced them in regard to manners, social Relations morals, Vocation and self -improvement. Invitation seems to be the single factor most apparent in their responses. After viewing a film youth are inspire to try to be like the hero, or influence their action behavior and conduct ” Fleege. The effects of a movie presumably dpend on the learning of material presented to members of the audience and intelligence related ability to learn, but also its is related to other factos determining the effects of a movie. The more intelligent would be expected to be better in seeing general implication of the material presented even where conclusuin are not exp licitly drawn by the movie (Maligalig, 1997) Movies reflect the natural elements of life.

Sometime it portrays the reality of life. Furthemore, it enroucrages us to witness the facts and to tacle our beliefs. T he influence of the movie us not only thro ugh beliefs. The influence of the movie is not only through the eyes of the viewers but also to their whole personality. I t may affect the attitides and behavior of the viewers.

The encouragement of the movie makers to the viewers to the messges to the movie makers become negative. Why? T he pirpose of the moview mkaers it to prsuade the audience and the audience pirpose is to be entertained. Whatever the message is, either positive or negative, the viewers must be the agent on how to react to it. T he negative effects of movie brings the viewers more to action (MAligalig, 1997). Mass media are capable of aff ecting influncing and changing our attitudes and behavior. What ever messge id presented to us is said to have a powerfill success that may either be negative or positive deoending on how it is presented how we are going to react to it (Malig alig, 1997).

Rizal Technological Boni Avenue, Mandaluyong City College of Engineering ; Institutional Technology Movies, films and cinema were aspects of art. Movies become an even more powerful medium for enterainme nt and the transmission of ideas, it porjects reality and the illusion of reality on theatre scenes, in TV sets I millions of homes, in schools, classroom and in building walls in isolated villages (Maligalig, 1997). Viewers and moviegoers are those peope who go for watching films and movies. However, they classify as the receiver and the destination whatever the messge is. Whenever we talk about messges, it create knowledge and information which will become the receiver;s thinking nad how to react to it ( Maligalig, 1997). Under this Condition the viewers will not benefited and will emerge as losers in the end.

Why? The producers will continue making money with their low budgeted and cheaply makde flicks. Not to mention negative effect entailed by these types of films to the viewers. Hence, the moviegoers sould rise from their long sleep and demand for more quality pictures. Through this we can help bring back those days of the Philippine cinema (Mendoza, 1996).CHAPTER II IRizal Technological Boni Avenue, Mandaluyong City College of Engineering ; Institutional Technology METHODS AND PROCEDURES This chapter tackles about the techniques and procedures that will used bu the researcher in comping up with the study. It incliudes the research design, research localem respondents, sampleing prcedure, research intrument, data gathering procedure, statiscal treatment and analytical framework RESEARCH DESIGN In this study, the researcher used a quantitative approach. Specifically, a rec eption analysis which aims to identify the aspect, and system of commnication Philippine Independent film has that dominates Filipinos when it come to their perspective in political and social issues and how this films deliver their messges.

Related litera tures and studies will be analyzed in order to support and provide more informatiuon to the answers provided by the respondents together with summzarized finding of the questionnaire. SUBJECT OF THE STUDY The study will be c onducted in Manuel S. Enverga University Foundation because of its proximity and the availabitu of the the necessary data. The researcher chose the lo cale because of the respondents ‘ abilities in answering the given questions. In order to get different perceptions coming from people from different background and culture the researcher would be conducting the survey to five different classes specifically; Art Appreciation, Society and Culture w/ FP, STD. HIV &ADIS, Socio -An thropology, P hilippine Literature and Ethics.

Rizal Technological Boni Avenue, Mandaluyong City College of Engineering & Institutional Technology RESPONDENTS T he respondents of the study would be coming from several classes Particularly Art Appreciation classes, Socio- Anthropology class, Society and Culture, and Ethics classes, Professors from this classes would aksi be given a questionnaire, believing that they have more experience and wider point of view and knowledge about the political and social issues in the Philippines and they would have more proficiency when it come in interpreting Indie Films. The five classes were chosen in order to have answer s coming from students with somewhat relevant curriculum which we can relate in understanding somewhat relevant currilum which we can relate understanding films, specifically Philippines Indie film, and get different point of views as weel from students fr om different backhorunds and have different attutydes. RESEARCH INTRUMENTS The sampling design used by the researcher us purposive sampling and random sampling. The purposive sampling is used to gather different perception regarding the study, tis goes for the students from the different classes and the proferssors, and the random sampling would be used for the Mass Communication students and Psychology students in order to have co maprisons between the respodent’s reactions . This design is also used so that there would be a balance answer coming from those who study and familiarizes themselves with films and its effects on viewers and those who does not. The research will use a questionnaire in order to su pply necessary information to complete the study. In order for the researcher to conduct an interview and survey, the researcher will conduct a film review for the four(4) chosen classed. Aside from the questionnaires and copoes of indie films, conclusions from different materials regarding Philippines Independent film and articles about the country ‘s pilitical and social issue will al be be used in order to support the study.

The research er will also put his personal conclusion in addtion of the study.7 7 https://studymoose.com/philippine -independent -film -essay

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