E-Commerce can be defined as the process of buying and selling products or services on a platform through internet.
Almost all the enterprises with an online presence are using an ecommerce store and/or e-commerce platform to improve their sales performances. Companies also need to control the logistic process, which is very different than traditional supply chain process.
There are six main e-commerce models in which we can classify businesses:
1. Business-to-Consumer (B2C).
This model is defined as the commercial activity between a company and an Individual. This model is one of the most famous model use in e-commerce. When a shopper buys a TV from an online TV retailer, this transaction is considered as a B2B transaction.
2. Business-to-Business (B2B).
This model is defined as the commercial activity between a company, and another company, like a supplier and a retailer for example. This e-commerce model cannot be seen by the consumer since it only happens between business entities. We can also talk about Inter-business relation
3. Consumer-to-Consumer (C2C).
One of the first and oldest e-commerce model existing is the C2C ecommerce business model described as all the exchanges of goods and services between several consumers. EBay and Amazon, for example are the 2 most famous C2C ecommerce website, but there are lots of others. In Singapore, Carousel is also very used for C2C transactions.
4. Consumer-to-Business (C2B).
C2B overturns the traditional e-commerce model. Consumer to business (C2B) is a business model in which consumers are at the service of the company by bringing a product or a service, and not the opposite as it is the case traditionally. This is a model which is for example often see in Crowdfunding projects.