Effective of not benefiting from the advantages and

Effective use of cross-cultural project teams can provide a source of experience and innovative thinking to improve the likelihood of project success and enhance the competitive position of the organization. However, cultural differences and related conflicts can interfere with the successful completion of projects in today’s multicultural global business community. To achieve project goals and avoid cultural misunderstandings, project managers should be culturally sensitive and promote creativity and motivation through flexible leadership. Within a multinational corporation, the employees have
various national cultural backgrounds eventuating in different values, attitudes, and behaviors which is the foundation of cultural diversity. Not managing the diversity in a sufficient manner increases the probability of not benefiting from the advantages and not operating as efficiently as possible since internal misunderstandings might emerge

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