extensive training programs. One of the goalsof the SEAL training, as frequently shown ontelevision and other media, is to “constructa reputation of SEALs as totally dedicated,ruthless, and lethally skilled operators whowould be a totally invincible foe” (Clardy 2005,p. 291). Similarly, although not empirically documentedyet, another possible benefit of trainingcould be social capital, via relationship building,norm development, and institutional trust(Brown & Van Buren 2007). In other words,training has the potential to affect importantsocial processes that in turn are likely to affectorganizational-level outcomes.
Darch&Lucas (2002) conducted interviewswith 20 small and medium-size business ownersin the food industry in Queensland (Australia).These companies dealt with productssuch as meat, fruit, vegetables, seafood, andgrains. The main goals of this study were tounderstand business owners’ barriers to theiruptake of e-commerce and to identify strategiesenabling them to engage in e-commerceinitiatives. Results showed that of several barriersto e-commerce, an important one was thelack of training.
Study participants noted thattraining would be a key strategy by which theycould address their need to acquire the necessaryknowledge and technological skills. Inshort, training was seen as an important enablerfor e-commerce, a key strategic direction for thesuccess of many of these small and medium-sizebusinesses.