First to thank EM Lyon Business school

First of all, I would like to express my gratitude to my supervisor, and ex-EM Lyon student Maud ZELLER for her guidance, encouragement and advice she has provided throughout my time at Luxottica. I have been extremely lucky to have a supervisor who cared so much about my work, and who responded to my questions and queries so promptly.

I would also like to thank Hien LANE, Marketing Director at Luxottica South East Asia, and Michelle GALICIA, Luxury Brand Portfolio Director with who I have worked in close relationship during my time at Luxottica.Furthermore, I really would like to thank M. Denis ARENDT, SEA E-Commerce Manager, who in spite of being extraordinarily busy with his duties, took time out to give me precious, and valuable advices.I would also like to thank all the SEA Marketing Team for their advices, and their continuous support and encouragement.I am also very grateful for having Madame Carole ROUQUET as a tutor, who help me to choose my thesis subject.I would also like to thank EM Lyon Business school for allowing us to gain international experiences through internship.

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