In order to build the management-research question hierarchy, through the investigative questions stage, one must first ask what the management’s dilemma is that is requiring a research study. After reading the National Cash Register Country Club case, it is clear that the management’s dilemma is due to the fact that the National Cash Register Country Club’s membership is low and management is looking for feasible ways to increase membership. NCR is looking to increase membership due to the fact that AT;T had purchased National Cash Register Corporation and furnished them with an interest free loan of 4 million dollars in order to tear down the original clubhouse and replace it with a brick colonial-style clubhouse (Cooper, 2014). NCRCC management’s goal is to create a newfound interest in the social membership aspect of the club in order to bring social membership up. NCRCC also wants to increase golf memberships to at least 680 members. However, management has been having trouble finding meaningful ways to increase membership over the long term.