In this twenty-first century, by the latest records, Singapore Airlines (SIA) is the first in the ASIA. Government sector and the public sector equality is helpful by collective and collaborative effort of the leaders in SIA.(1) Singapore Airlines StrategyNowadays SIA Accomplished as a premium carrier with an excellent class of services and the highest level of innovation.
By corporate strategy Singapore airlines following related to diversification. In the SIA group have thirty-six direct subsidiaries and interconnected companies.(3) A dual strategy of differentiation and cost leadershipThe two points of differentiation between service and low cost are the dual model elements SIA repeatable model. The two model interlocking forms of differentiation rules between peoples and the leaders make the success.(3) Turbulence on the horizonBased on BNP Paribas’ proprietary fuel hedging model, net fuel costs after hedging will estimably fall $1.
1b in FY3/17, based on a jet fuel price of US$50/bbl, similar to current levels.(4) SIA organisation activity SystemsCustomers adjust their Expectations according to the brand image when they fly on a good brand like SIA. Passengers expectations are already sky-high.SINGAPORE AIRLINES HAVE FIVE PILLARS(a) Rigorous service design and developmentFor the service design SIA have one development department, under this department they test the service before they introduce. Customers adjust their Expectations according to the brand image when you fly on a good brand like SIA. Your expectations are already sky-high.
(b) Total innovationSingapore Airlines leaders not make aims to be a lot better, or everything is better, but just a bit better. Also, SIA leaders do not constant innovation but also total innovation in everything. Time is valuable for them, in the leader language “Every time is important.
“(C) “profit consciousness” ingrained in all employees.This pillar derives the culture of the company. SIA managers are as a benefit of the company they want to the most profitable, even if a small company which is very powerful.(D) Achieving synergies through related diversification and infrastructureSIA Singapore airport terminal is providing some services in the ground at Changi Airport. It is one of the most cost-efficient major Airport.(E) Developing staff holisticallySenior managers of SIA believe that “earning is SIA is almost next to guidelines. The popular “Singapore Girl” undergoes training for 15 weeks. Which is longer than any other airlines and almost twice as long as the industry average of two months.
I am proposing as an MBA first-class student to SIA, as soon as possible need a new team, the name is “ASCENT GROUP.” Into this group leaders will develop the strategy. Only Ascent group allow for taking the actual decision. By the latest news, Singapore Airlines runs in the loss, which is Few and Far between happened.
Special to avoid the financial accident this team will be work. ASCENT GROUP leaders will be work as A roof of strategy management for the decision of BtoB, BtoC, Corporate world and for the five pillars of Singapore Airlines.