Innovation is important because it use new ideas to do new product, process or service. Innovation become main strength because their research and progress had always surpass customers expectation so that can improve service customers satisfied at Digi. For example, Digi product such as Digi Campus is for college or university student.A good reward system can motivate existing and potential users. A good reward system becomes a force because price Digi has a complete, efficient and efficient system to serve their users. For example, for a birthday bonus user, the user can reload 50% of the bonus bonus points 3 days before and after the user’s birthday 3 days later.