Internet communicate with customers and facilitating equal

InternetRob (2000) has proposed that theInternet is originated from the military network ARPANet, which was introducedby the US Department of Defense in 1969.Since 1990, the requirement the obtainthe supporting service form official to join the Internet, there is a largenumber of computer users from private firms and individuals has been growing quickly.

Poon (2000) forecasted that it will have 1 billion Internet users in 2005. Onthe other hand, Poon (2001) stated that it is highly competitive in traditionaltravel agency, so they will seek the new market through the online likeinternet or E-commerce tools. So the direct sales by travel suppliers will growfrom 22 per cent in 1997 to 30 per cent in 2002. Poon (2001) argues that thesuppliers are try reduce to pay the commition to the travel agency since theinternet provide the independence that they can reduce the operation cost. Whenthe internet is more gradually popular, the tourist will direct to purchasefrom the suppliers which is bypassing the travel agency.

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So, Buhalis (1998)referred that the travel agency is changing is intermediary role.Internet and tourism is rely on each other? since the servicedistribution of a travel agency is around the notion of intangibility andperishability. It is important that passing the manner with information iscommunicated. The internet as a role by virtue of its instantaneousness,increasing availability/accessibility, and it is possible to provide theequivalent information to make a travel agency to ruduce their cost thantraditional methods and channels (O’Connor and Frew, 2000). According to Rob(2000), the internet is defined as a global computer network, since it linksmillions of users all around the world. Wai (2001) mentioned that it is also ahuge repository of information. More than that, the travel agency marketing anddistribution tool ensure the suppliers have sufficient communicate withcustomers and facilitating equal competition (Williams and Palmer, 1999).


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