Introduction The company started as Pacific Milk Industries

March 7, 2019 Critical Thinking

Introduction
The company started as Pacific Milk Industries(Malaya) Sdn Bhd on 28 May 1963 where it was commissioned to produce sweetened condensed milk in its factory in Petaling Jaya, becoming FrieslandFoods’ first production facility outside the Netherlands. It was incorporated as a private joint stock limited company and started with the production of only condused milk, before expanding into dairy products. Prior to the expansion, many of its products began to be distributed to surrounding countries in Asia and Oceania.
On 24 September 1968, the company became the first milk company to be listed on the countries Stock Exchanges of Kuala Lumpur and Singapore; and by 1975, changing its name to Dutch Baby Milk Industries (Malaya) Berhad. Following the company modernisation, it changed its name to Dutch Lady Milk Industries Berhad in 2000 and have been using the ultra-high-temperature processing (UHT) and packaging technology since 1970s to produce milk in the country.
The company continued to progressively manufacture and introduce new products into the Malaysian market – sterilised milk were locally produced and sold in plastic bottles in 1983, production of chilled milk products started in 1986, and fruit yoghurt and growing up milk were introduced into the market in 1988. In 2011, Dutch Lady Malaysia was reported as the market share leader in the growing up milk segment – with the Dutch Lady brand holding 40% of national market share.