Market penetration into the existing markets can include flights to more US and Caribbean cities as well as a heavier online and media presence.
Market development of the airline into new markets as mentioned in opportunities, addition of new routes to European countries can open the doorway for further expansion to flights across the eastern continent. Product developmentDiversification can be developed in their online presence by adding a feature to their JetBlue Vacation page to allow possible vacation travellers to compare prices across other travel websites, as well as entering into markets where the competition is low, such as smaller countries and continuing to step oustide of domestic US travel.
