Name : J.Mohamed Yasin Sheriff Roll No : 17PS12192 Class : I MBA-B Subject : Marketing Management Date : 25.01.2018 Staff Incharge: Prof.
Armaan Salik Signature of the StudentYAMAHA Since 1887 Company: Yamaha Kabushiki-Gaisha Vision: Establishing Yamaha as the exclusive and trusted brand of customer by “creating Kando”(The Simultaneous feeling of satisfaction and Excitement when experiencing something of Excepted.) Mission: Our motive is to create Kando* -creating company or people all over the world through our products and services. Our Slogan: Revs your Heart (Speed up heart beat or Touches Your heart by performance)Product: YEV- 104 Marketing Strategy: Introducing the new kind innovative designed E-Violin YEV-104,easy to handle, very Impressive and sensitive sound made up of 4 Strings, Rosewood fingerboard and Walnut body. Pricing Strategy: Psychology Pricing $595 Rs.
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38,080/- Source of Promotion: ? TV advertisement ? Radio advertisement ? Magazines ? Newspaper advertisement ? E-mail ? Movies ? Brochures or catalogues ? Internet advertisements ? Celebrities etc,. : Product Segmentation YEV-104 NL (Natural) YEV-104 BL (Black)