NAME: Jayashree NaiduRajendran LECTURER: Aine McManus COURSE: MSc International Business STUDENT NUMBER: x17127904 ABSTRACT: Manystart-ups or café restaurants do not effectively use ERP even after knowing thecauses or errors behind.
This result, because they do not get effectivethoughts of productive ERP implementations and its benefits of driving it intothe business. This article addresses coherence, which can stigmatically improvethe implementations and how to utilise it for driving in good number ofcustomers. This article aims to provide a structured approach that can use toimprove the technical and customer based ERP’s. 1.
Section: Dyo Art caféIam reviewing a coffee shop named Dyo art café which was started in Bangalore,India. It has its outlets in every nookand corner of the country. It’s a new café which has planned to spread acrossmiddle-east, eastern Europe, Egypt, Eurasia. They are mostly involved in businessto consumer (B2C) model. It is also a manufacturer model consisting of brandintegrated content. The biggest competitors for Dyo art café are: barista, cafécoffee day, Starbucks, Matteo café, Costa. Indirect competitors are Nescafe. 1.
1Product description:Growsthe coffee it serves in cafes. Well-equipped roasting unit. The eatables arecatered by different vendors: Ice creams-creams bell, milk-Amul, snacks romlocal vendors. Enjoys trust for quality, hygiene and consistency of food.Affordable prices. Brokerage model- buy/sell fulfilment, where they take ordersfrom the customers and sell them the products or service.
They are notutilising many models, where as they are using community model, open source(local source software’s) which is not secure. Promotion happens through SMS,television, ticket sales, tie ups with banks to promote debit cards andassociated with movies. Dyo art is exclusively meant for students andyoungsters. It’s a fun place where one can go anytime of the day. CSR focusseson providing free education and training to villagers and offering jobs. 2. Section:This section narrates abouthow any start-ups or low competitive café shops can implement the best ERP bydriving in huge number of customers and which is also beneficial to thebusiness. I would like to talk about how customers are utilising the ERP orsoftware in any café.
Customers arealready accessing credit card bills with their fingers on touchscreens and utilisingapplication to order at fast-food restaurants. But then, those are just the initialstage. There are few productive implementations on technology to attract morecustomers.§ Firstly, TabletRestaurant Management, which was created by a team ofrestaurateurs turned out to be productive. This iPad app provides real-timeviews of tables, catalogues the menu by a selection’s name or ingredients,sales and delivery tickets and sends queries or orders to the kitchen which isflexible. I am suggesting this because, if Dyo art café implements such anidea, then this could be one of the ways where they could attract customers.§ NFC, or near-field communication, is a way to make paymentusing a smartphone via wireless connection that uses radio waves. The main productivityof it is to reduce time which is consolidated to less amount and low securityrisks.
§ Customer data is like keeping track of customer transactionsin a coffee shop which allows you to offer loyalty card schemes. For e.g.: if acustomer regularly buys an expresso, but occasionally gets a more expensive drink, the system would let youknow to offer an expensive drink at a slight discount. That’s how customers getattracted and gets to become a regular customer.
§ Coffee ShopManager is a point of sale software (POS) for exclusive coffee shops. It is themost demanded software for any café shops. You have access to track hours, createa customer relationship bond with employees, sell retail items using a barcodescanner and perform multi tasks that will help your café run productively andsmoothly. Coffee Shop Manager also has a no-fee prepaid customer accountfeature. This feature lets you set up loyalty and gift card programs, points,buy back scheme so that you can keep customers coming back to your coffee shop.
You can find a review from the customers right in here.§ CoffeeShop Point of Sale (POS) by BEPOZ: Coffee Shop Point of Sale byBepoz quote is “Happy Customers = Loyal Customers.” BEPOZ is designedwith just one thing in mind and that is – customer loyalty. which is why thispoint of sale software is having strong customer relationship management (CRM)features. For instance, even some café shops run email marketing campaigns withBEPOZ by emailing customers about the prize points, loyalty prizes and coupons.The benefits of driving thisERP systems in addition to integrated payments:· Menu, item change management and kitchen management.· Promotions of employees.· Integration to payroll and accounting.
· Employee time and attendance. The benefits of driving this data into business are: Extensivereporting such as detailed sales and operations reports provide as well as customer reports provide. Inventoryand recipes capabilities are provided.
Workforce management with fullymanageable employee work schedules. Customer management such as instore creditcreation, frequent buyer program tracking and rewards. Financial accountabilitylike integrated payment processing.
Delivery routing which involves seatedguest count showed in table view screen as well as automatic ticket printing.Point of sales such as menu item ordering achieved with just one click, POSdesigned specifically for table service, quick service.Henceforth, I would like to suggest that Dyo art cafécould implement and invest in the above-mentioned technologies to gain morecustomers in future. I have suggested basic technologies which is affordable whichis not too expensive. Therefore, any start-ups can implement these technologiesto grow popular among café industries like Starbucks, café coffee day, Matteocafé, costa etc. And moreover, Dyo artcafé and other start up café can invest in the suggested ERP since it is worthand there are good packages with the best affordability. 3.
ERPimplementations in café:I have suggested some ERP systems which could turn outproductive and effective when its pros and cons are deeply analysed before draggingit into the business point of view. Here, I am comparing Dyo art café with Matteocafé and café coffee day on how it can improve its ERP to become more competitiveamong the café’s.Firstly, it can begin with diagnosing how falcon ERPis fruitful for the business and at a later stage they can go through how GoERPcloudcould be useful for the business. After instigation, they can decide which is bestfor their business. 3.1 FALCONERP POS systemsoffer everything you need to effectively and productively manage youroperations. FALCON ERP Restaurant POS systems can provide integrated/internal OnlineOrdering, inventory control, wireless table side ordering and payment,real-time alerts and to help increase revenue, cut cost and boost your bottomline with customers.
The restaurant market is a highly competitivestanding at its edge, which has low margin environment and managers need totake every opportunity to run their restaurant efficiently and profitably. POSsolutions are the practical choiceto help streamline operations and simplify management tasks. The best ERP for any coffee start-upscould prefer is Vend. This is a Softwarewhich is meant to minimise time, keep regular returning and get to knowbusiness cleverly. Vend is the cloud -based POS software designed for cafes. 3.
2 GoERPcloudIt is the firston-demand Microsoft Dynamics Cloud Marketplace that allows you to test drivedifferent flavours of Microsoft Dynamics AX, GP, NAV, SL and CRM withpreconfigured 3rd party applications. As mentioned below, it is the mostdemanded product among all other ERP’s. GoERPcloud Is ecosystem or you can callit a mixture of Microsoft Dynamics Partners, helping businesses find thecloud-based software solutions that best fit their present and future businessneeds and data.Coming to the ERPpoint.
Café coffee day uses SUSE Linux Enterprise server priority support forSAP applications to make sure there is highest possible levels of protectionfor its ERP environment. Cafe coffee day has wisely selected the ERP it wants;hence it has become oriented. This joint solution from SUSE and SAP providespeace of mind for café coffee day that its order management and logisticssystems are always up and running.Whereas, Matteo café has been using a slew of cloudservices for a long time, The American coffee chain’s European arm uses Microsoft Office 365 for email andSQL cloud services. It also uses Oracle Siebel customer relationshipmanagement (CRM) service as its loyalty system, which is tied tothe Oracle ERP platform.
Sohere, I took an example of Matteo café and café coffee day which are the peakcompetitors of Dyo art café in India. Since they cannot adopt the ERP systemwhich is not that affordable, they can implement the ERP packages suggested inhere. Ordering and deliverywas easier was self-service and now most of the coffee shops have waiters totake order and deliver at the table. Promotion happens through SMS, television,ticket sales, tie ups with banks to promote debit cards and associated with movies.
CCD (café coffee day) is exclusively meant for students and youngsters. It’s afun place where one can go anytime of the day. Coming to the ERPpoint. Café coffee day uses SUSE Linux Enterprise server priority support forSAP applications to ensure the highest possible levels of protection for itsERP environment.
This joint solution from SUSE and SAP provides peace of mindfor café coffee day that its order management and logistics systems are alwaysup and running.Now,speaking about Matteo café and Dyo Art café, I can suggest “OpenERP”implementation which serves best packages, be it in menu (one tap) ordering anddelivering services just in time, discount donors and so on could easilyimplement “OpenERP”. Belowis the table indicating the usability, security, cost-wise, implementation andcomplexity of the above-mentioned ERP systems. Let mark the level andunderstand the consistency of the following ERP systems. Features/Software’s goERP Falcon ERP bepoz Security High level High level Middle level Usability High level Middle level Low level Cost-wise Middle level Middle level Middle level Implementation High level High level Low level complexity Middle level High level High level Conclusion :”sothat now you know how easy it is to implement the best ERP for any start-ups caféor coffee shops, it’s time to decide an effective ERP system which suits yourcoffee shops in driving customers as well as the business.
Why don’t we usecommunication tool in our business? “Hence, I conclude to say that choose yourERP wisely.
