NESTLE GROUPBACKGROUND The Nestlé company’s foundation began in the year 1866 with the creation of the “Anglo-Swiss Condensed Milk Company”. By evaporating and reducing the quantity of milk, the company obtained a concentrated product from it.
Its inventor, Henri Nestlé a pharmaceutical chemist from Germany, formulated a revolutionised baby nutrifood in 1867. He launched the ” Farine Lactee”, a French definition of “Flour mixed with milk” in Vevey, Switzerland which was immediately widely praised. Cow’s milk, flour and sucrose were combined to produce nutrition for babies who cannot be breastfed. This brought lots of relief to mothers who could not produce enough milk to nourish their babies.
Henri Nestle thus achieved in reducing a high mortality rate, by bringing the right and complete nutrition to babies whose mothers were not having sufficient milk.During the same period, he started using the logo ‘avis nidus” ” Bird Nest”. The original trademark was based on his family emblem which pictures a bird on its nest. This relates to his parent’s name which, in German means “nest”. Henry Nestle modified and adjusted the emblem by inserting three young birds being by the side of their feeding mother to show the relation between his kin’s name and his infant’s product. The emblem is now used on all Nestle products but in a modified form.Company Profile:Since more than 150 years, Nestle has existed and is the global leader among the F & B (Food and Beverages) companies around the world. The company’s headquarter is in Vevey, Switzerland with over 418 manufacturing concerns across 86 countries in the world.
It is present in more than 180 countries and it operates through six segments namely America, Europe, Asia, Africa and Oceania. It is a nutrition , health and wellness company which manufactures, supplies and prepares products such as baby foods and cereals, milk-based products, pharmaceuticals and cooking aids. Nestle is therefore engaged in Pharmaceuticals, Para-pharmaceuticals and Nutraceuticals. Its products are of international fame and many are brand leaders. It has over 300,000 workers globally, out of which more than 10,000 are from Switzerland.
Geographic Region: American Continent Europe, North African Africa & Asia Pacific & North AsiaNo. of Employees: 109,000. 109,000. 110,000. No. of factories: 158 151 109VISIONThe food industry is the main and largest industry in the world.
Nutraceuticals (foods with recognised nutritional values) tops the list among the FMCGs i.e. the Fast Moving Consumer Goods.
People are aware that food is not only a source of pleasure but mainly a source of nourishment which has a direct effect on their health. At the very outset, innovation has been at the heart of the company’s activities. Everyday the company strives to make food healthier and tastier and this has been made possible through extensive Research and Development (R&D). Behind each product, there is a team of professionals such as scientists, engineers, nutritionists, pharmacists, doctors who are actively involved to find innovative products which are safe and of high quality. By investing massively in Human Resource and Expertise, the company has consolidated its position as a most trusted organisation in all the nutrition fields and the like. Such investment has yielded top-ranking positions for its products. Its tentacles have spread as a horizontally integrated monster conquering the altar in all the segments where it is present.
Nestle’s name resounds as a bench-mark in almost all of its products. The set-up of the “Creating Shared Value” (CSV) guide, whereby Nestle elaborates its commitments to attain its goals and objectives has contributed to its success. It created a longstanding value for both the company and its customers simultaneously.MISSION The mission statement of Nestle is through its “Good Food, Good Life” motto. The company aims to provide consumers foods that are safe, of high standard and of optimal nutritional value to satisfy their physiological needs.
Besides its mission statement, Nestle observes 10 Business principles. These principles are nutrition, health and wellness, quality assurance, consumer communication, human rights, agricultural and rural development, leadership and personal responsibility, safety and health at work, supplier and customer relations, environmental sustainability and water. The first seven principles guide Nestle how to run business. The last three principles shape Nestle how to hand-over back to the community and the environment, through sustainable ethical business practice.
OBJECTIVESThe objectives of this company are mainly business-oriented as it is primarily a manufacturing enterprise.It advocates the industrial preparation and promotion of products while supporting and providing durable worth to its investors, owners, workers, clients and commercial associates.Nestle encourages durable profitability instead of short-range gains.
Nestle understands that its clients faithfully and rightfully trust the company’s behaviour, actions and with regards to the Brands it markets. The company is fully conscious that it cannot exist without its clients. Thus their opinions and wishes are always of primary concern.While observing and adhering to all legislation requirements, Nestle goes further by establishing additional rules and protocols at all levels of its organisation thereby ensuring top-most quality service.Recognising the importance and necessity of expertise, responsible behaviour, assertiveness, and high standards, Nestle carefully choses its workers and management teams, while at the same time emphasising on training, development and research.Nestle scrupulously adheres to all laws and requirements enforced in each country.