New things Idiscovered and learn:The newthings that I discovered this week are that how much our experiences influenceour perception of things. This is something which I had never realized beforelike how we see something once someone has mentioned to us, how our mind primesthe object which we are expected to see. Another thing that I learned from thisweek was how biased our perception is based upon the past, present and future.Our experience this includes habituation, present could be our currentexperience or context while future could be based upon what we are trying toachieve, our goal. What I foundand where:I wanted toknow more about the Gestalt effect, how we vision everything as structureswhich is why I found a video on YouTube by the name ‘Gestalt Principles ofPerception-With Examples’ by Michael Britt where he talks about how our visionis designed to see patterns, to organize the chaos of the world.
He usesseveral examples such as a photo of a vase which if perceived differently canalso be two faces facing each other. What he says is that it all depends onwhat you consider as a central focus. How info canbe used in experience design:Consideringwhat I have learned about our vision and perception I can apply it inexperience design by avoiding ambiguity, by following the same pattern to whathumans or the user is familiar with.
Based on their perception and consideringGestalt’s effect. Design rule1:Not makinganything ambiguousDesign rule2:Familiarizingwith the user’s experience of perceiving thingsDesign rule3:Basing onthe user’s perceptual goal of what they are trying to achieve Personal blog week 2 New things Idiscovered:During thislecture I got to learn about how our eyes work in daily life. One thing that Ihad never realized was how limited our colour vision is, how our vision isoptimised to detect contrast, so we can detect contrasts but not brightness.Also how a reflection of a colour in our eye is the only way the human eye candistinguish colours (how the colours are presented). Another important thing Irealized was how poor our peripheral vision is. What Ilearned this week:So Ilearned was about why periphery is good, as it guides fovea, detects motion andmakes vision clear in the dark.
And for humans who have linear visual searchunless the object stands out in theperiphery. For example the colour Red. Another important aspect that I learnedwas how the meaning of colour is different for every human being, this has todo something with culture or background. What I foundand where:As I wasinterested in learning more about how we perceive colours, how we detect them.
Which is how I found this video on Youtube,a Ted-ed video called “how we see color- Colm Kelleher” in which I found outabout the three receptors we haven’t our eye which send signals to the brainwhenever a colour is detected. So in the video he gives an example when thehuman eye sees the colour yellow thus the red and green receptor send signalsto the brain. How info canbe used in experience design:Thisinformation that I have found can be used in experience design to createdesigns that relate to the colours the user familiarises with fitting theperipheral vision.Which is how I have formed these design rules:1. Peoplecan miss changes in their visual fields 2. Themeaning of colours is different in culture3. 9%of men and women are colour blind Personal blog week 3 New things Idiscovered:During this week, I discovered about how our memory works,what I never knew was that our memory consists of two parts known as, thelong-term memory and the short-term memory. What Ilearned this week:I learned about the LTM which stored information for along period of time, and the duration is from few minutes to a lifetime.
Also,the LTM can be changed. On the other hand,I also learned about the three aspects of the STM which are, that it consists oflimited capacity (so a limited number of items can be stored at a time), thereis a limited duration of 15 to 30 seconds and encoding which is primarilyacoustic which means that translating visual information into sounds. Following that I also got to learn about how we failto notice something fully visible as our attention gets engaged on somethingelse, this is known as inattentional blindness. Another aspect of this ischange blindness, which is the change in environment which is hard to notice forobservers.
What I foundand where:AsI was interested in learning more about inattentional blindness and how we as humans get ourattention easily diverted. I found a video on YouTube published by”khanacademymedicine” called “Dividedattention, selective attention, inattentional blindness, & change blindness| Khan Academy” and in the video,they give you a task to count the stars while a small image appears which we ashumans fail to notice as we are so focused on the task. Thus, the video givesmore in-depth information about selective attention and divided attention andexplains more about inattentional blindness and change blindness.
How info canbe used in experience design:Thisinformation that I have found can be used in experience design to createdesigns that have a flexibility and is efficient to use, otherthan that, the user canfamiliriaze with the design by keeping it task-relevan.Which is how I have formed these design rules:1. Analteration within the fields can be missed by the human eye 2. Humansremember four items at once3.
Itis easier to recognise information than to recall to Personal blog week 4 New things Idiscovered:This week I discovered about how we humans learn toread with patterns. I didn’t know how we learn to read by breaking every wordor letter into smaller pieces. What Ilearned this week:So Ilearned was about how our eyes continue with saccades when reading butthe movements follow the line of the text. So, for every word our fovea fixeson a word, recognizes its pattern and the analyses it in the brain as it movesto the next word. And our vision lands on the centre of the word not on theboundaries.
Another important thing I learned were the two partsreading involves feature-driven and context-driven processing. And, thatskilled and unskilled readers use different parts of the brain. What I foundand where:As I wasinterested in learning more about skilled and unskilled readershow they use different parts of their brain I looked up information on it andfound a short documentary by Discovery channel called “How does your brainlearn to read”. In the video, they talk about the history of reading and howhumans process words in their brain in milliseconds and move on to the nextword. And how every human is different in the learning process. How info canbe used in experience design:Thisinformation that I have found can be used in experience design by minimizingthe need for reading as it is unnecessary..
Which is how I have formed these design rules:1. Patternrecognition helps humans identify letters 2. Peopleprefer a shorter line length3.
AndFont size matters when reading Personal blog week 5 New things Idiscovered:The new things that I discovered which I had neverrealized ever was how we learn and how easy it is to alter humans when it comesto making decisions. What Ilearned this week:So Ilearned that we have three brains, the new, middle andreptilian brain. And how all three of them control different things such as thenew brain controls conscious activity, the mid brain control emotions and theold brain classifies things into parts and regulates body’s automaticfunctions.Along with that I also learned about what influenceshumans in their decisions and the main ones were the fear of loss, imaginationand memories and the choice of words can affect our decision-making. What I foundand where:I waslooking up more information about decision-making and how inpolitics or in gaming shows they use tactics to alter people’s decisions. So, Ifound this very interesting Ted-ed video on the “psychology behind irrationaldecision”. In the video, they talk about how the fear of loss effects people’sdecisions and how this tactic is used by gaming shows to manipulate theirdecisions. How info canbe used in experience design:Thisinformation that I have found can be used in experience design to createdesigns that provide options and alternatives which help find thesolution and provide unbiased data.
Which is how I have formed these design rules:1. Peoplelearn best from examples 2. Peoplemake unconscious decisions3.
Moodinfluences the decision-making process Personal blog week 6 New things Idiscovered:I found out about Fitt’s law and hand-eye coordinationwhich I hadn’t payed attention to before. What Ilearned this week:So Ilearned about hand-eye coordination and how our bodilymovements are connected. Thus, according to Fitt’s law buttons should be madebig enough to click as humans find it difficult to click on small ones. Anotherthing I learned this week was the relativity of time, the connection ofemotions and bodily sensations What I foundand where:As I was unaware of the connection of emotions andbodily sensations I found a video by “American Museum of Natural History” wherethey show illustrations of bodies with emotions and body sensations and togave a lot of information on theirconnection. How info canbe used in experience design:Thisinformation that I have found can be used in experience design to createdesigns that involve pre-programmed emotions and that areaesthetically pleasing to the user.
Which is how I have formed these design rules:1. Emotionsare tied to muscle movement 2. Peoplelike to have something familiar when they’re sad3. Sevenbasic human emotions are universal Personal blog week 7 New things Idiscovered:The new things I discovered this week are related tomotivation, how different ways are used to motivate people. One thing that I neverknew of was about how nudging is used to motivate people. What Ilearned this week:So Ilearned was about motivation and persuasion how some things aredesign to motivate or provoke people to use them such as the text that areusually on stairs which provoke people to use them.
Another important thingthat is part of the persuasion technology are colours which are used to triggerpeople. Along with this I learned about the 6 principles of influence which arereciprocity, commitment, social proof, sympathy, authority and scarcity. What I foundand where:I found a video related to the 6 principles ofmotivation, as I was interested in it. The video is called “The power ofmotivation” and in the video, they give an example of how a person caneasily motivate himself to decide. How info canbe used in experience design:Thisinformation that I have found can be used in experience design to createdesigns that trigger people to get motivated so this could beanything related to the user such as colour. Which is how I have formed these design rules:1. Peopleget more motivated as they get closer to a goal 2. Autonomyallows people to be motivated3.
Unpredictabilitykeeps people searching for more