Personal characteristics/traits/motivation of the entrepreneur (E-Type)
1. What was your key driving force to become an Entrepreneur?
2. What are your responsibilities as the CEO and co-owner?
3. Tell me about your best and worst days at work
4. How did the idea or concept for your business come about?
5. What is unique about your business?
6. What is your target after winning the German Digital Innovation Award and accolades from the European Commission?
Vision/strategy/development over time
7. How did you come up with the name of the company?
8. Has your strategy developed over time?
9. How much potential market share can you achieve in the 1.22 Bn USD Environmental sensor market?
10. How did you estimate this?
11. What are your cash flow projections? When will you break even?
12. How did you raise funding for your venture?
13. How much do you still need in investments?
14. Have you considered any alliance/partnership?
Business model and competitive advantage or USP
15. Do you only offer the service model or do you sell the complete product and let the company analyse based on their needs?
16. Are the sensors different for inhouse and urban air quality measurements?
17. Who do you sell to and how do you get customers?
a. Indoor Air Quality
b. Outdoor Air Quality
18. Why will customers stay with you?
19. How many sensors do you need to implement in a city and how much does the installation cost?