plagiarismBusiness enterprises are working in an environmentcharacterized by dynamic and continuous change, so whether the motives forchange emanating from the surrounding external environment factors or internalfactors within the organization, the business enterprise needs to constantchange in order to be adaptable with environment or for organizationaldevelopment to improve their ability to solve problems and take the rightdecisions that enable them to achieve their objectives The change at the enterprise level is classified by twotypes: random change which meant to deviate from the current situation withouta specific target for reason behind the change decision like the change as aresult of changing laws that imposed by the government, the other type is theplanned change which means organized change towards oriented targets like thedeviation from the past for adaptation to the new environment and responds tosurrounding environment In this paper, I havechosen John Deere as its world leader in providing advanced products andservices with commitment to the success of customers who cultivate, harvest,transform, enrich and build upon the land John Deere is an American corporation that manufacturesagricultural, construction, as well as forestry machinery, diesel engines,drivetrains (axles, transmissions, gearboxes) which used in heavy equipment,and lawn care equipment in 2017, it was listed as 105th in the Fortune 500America’s ranking and was ranked 407th in the global ranking, the company alsoprovides financial services and other related activities. On June 1, 2017, Deere & Company has completed itsacquisition of the Wirtgen Group by $5.2bn as announced which is aninternational German company producing mobile machine solutions for roadconstruction and road rehabilitation, plants for mining and processing mineralsor recycling material and for the production of asphalt With the acquisition, John Deere has become the firstmanufacturer to have both crushing and screening as well as mobile equipmentunder one parent group. Deere funded the purchase through a combination of cashand debt and can now, with Wirtgen in its stable, offer road building equipmentin its portfolio, which it did not have before. Wirtgen Group will certainly increase the size of scale andstature of the construction equipment business, so it would help John Deere to continueits global growth, according to the CEO of John Deer, the acquisition has fallsin line with “Deere’s long-term strategy to expand in both agriculture andconstruction Therefore, in this paper, we will be analyzing the current strategyto create an efficient strategic change to be implemented and examined throughtwo powerful models which are Kotter’s 8 Step Change Model & Prosci’sChange Model Besides, analyze John Deere internal and external factorsthrough PESTEL & SWOT in order to gather all required information whethernegative or positive factors that would help us to create a precise strategicchange and avoid any non-applicable planes that could be affecting the companyperformance in general Finally, recommendations to be considered and taken intoaccount to uplift the sales prospect and get John Deere as an equipment leader byproviding a comprehensive equipment range that meet the customers need and investments Introduction of the Chosen Organization and background to change 7 Marks John Deere was found in Grand Detour, Illinois in 1837 and hadstated to produce a highly polished steel mold board from a broken sawblade asresponse of farmers concerns about the plows aren’t shedding the thick prairiesoil and after ten years in Grand Detour, John Deere arranged for a newpartnership and moves to Moline, situated on the Mississippi River with waterpower and transportation options, the new state gave John Deere the ability toproduce doubles the next year. In 1852 John Deere bought its partners after a disagreementover product quality and after several years of consolidations andacquisitions, Deere & Company now counts planters, buggies, wagons, graindrills, and hay and harvesting equipment among its products.
Sales grow from$5.2 million in 1910 to $30.7 million in 1913. In 1918, John Deere entered the tractor business in themidst of the launch of the All-Wheel Drive Tractor and succeeded in selling 5,634Waterloo Boy tractors in its first year In 1931, the great depression occurred, and Deere wasresponded by taking on $12 million in farmer notes, and extended terms onalready purchased tractors and power farming machinery, as a result, sales fell86% between 1930 and 1932, but strong farmer loyalty resulted to keep the companyup, despite hard financial times, Deere continues to introduce new productssuch as model “A” tractor and model “B” In 1943, Deere used to make military tractors, ammunition,aircraft parts as well as cargo and mobile laundry units during World War II.
The John Deere Battalion, comprised of employees and dealers, repair tanks inBelgium and France during the War. The John Deere credit company, financier of domesticpurchases of John Deere equipment, begins operations in 1958. The new companyconsolidated the financing operations of sales branches and dealers to providea more efficient and competitive financing options
