Prior to entering a new market, forming a partnership or buying acompany, organizations spend time and money on “due diligence.” So, on the one hand key important qualities of a product are being accurate and sophisticated on the financial market and product, all other aspects of the business are inevitable in making right decisions and are often determinant. What we should always remember about is “cultural due diligence”, a careful step by step approach both in business and politics.This due diligence exercise approach can be used anytime, whenever there is a cultural component.Chomsky5 displays the incredible ability to deal with factual information, showing an excellent example of political due diligence.Lewis 6 displays the significance of cultural due diligence for business purposes.