Stimulus: This is the point at which the person who wants to send the message decides to communicate. He/she gets the stimulus which will provoke him to begin the communication. The stimulus at this point which can provoke an individual to communicate may include; The pinion, – a discussion or a stimulus may be to get someone’s opinion towards an idea before a decision is made and therefore, the conversation may begin in order to get the opinion of the other individual.
Secondly a stimulus which might trigger the source to begin communication is attitude or perception. One may have good or bad attitude, in an organization there are always people who will perceive that their colleagues are always wrong others may also have a perception that a colleague is always right and this may trigger communication either in the verge of complement or disagreement. There also are other stimuli to communication which are not limited to, confidence, education, experiences, emotions, likes and dislikes. All these may influence communication and the way one communicates. Encoding: It is the process of assembling the message (information, ideas and thoughts) into a representative design with the objective of ensuring that the receiver can comprehend it. It is also the method of translating information into a message which may involve the use of symbols that represent ideas or concepts into coded message that will be communicated. .
The symbols here may be language, words or gestures. Feelings, opinion, experiment may be involved. These symbols are used to encode ideas into messages that others can understand.