The a beverage, to solve such a big

The purpose of advertising is toinform the consumers about their product and convince customers that acompany’s services or products are the best. That can consist of companiesannouncing new innovations, to convincing that you could use the product. Thewhole idea of advertising is for a company to send a message to consumers abouttheir product. All types of companies advertise. From cars to condoms tomedicine.  The American market is a verydiverse platform to advertise many products.

And at the same time a falsestereotype used in an advert could jeopardize the company’s image. The mostrecent ad would be Kendall Jenner’s Pepsi commercial. It uses the associationof a Famous media personality to endorse the product. The scenario laid out asprotests for the black lives matter movement along with police brutality. KendallJenner would hand the police a Pepsi and they would live in peace and harmony.But the part where they went wrong, is taking the highly impactful movement andmaking it petty with the use of a beverage, to solve such a big problem. Thenthe use of advertisements could be very impactful in a good/successful way.

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Theuse of sex appeal would play a big factor. The advert would make big indirectand direct claims in such a way the consumer would believe them. For example, aCorona beer commercial would consist of a Beautiful young woman in a bikini inthe beach then a man would have a pail of corona Beer.

He would then lure thewoman, or should I say women with the beverage. That is how the big marketingcompanies use sex appeal to advertise their products. They convince theconsumer that buying their product will help them achieve their desires.

 In conclusion the use ofadvertising is to make the products known and convince consumers that theproduct is useful. The most common types of advertising used nowadays in theuse of association to media personalities, such as Kendall Jenner in the Pepsicommercial. They would also claim the products can do things that they cannot.Like the beer commercials help men get the women. And all the sports gearcommercials use athletes to make you believe that you too can be like them withthe help of their product.

And that is the purpose and how advertising is usedin the world  


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