The evolution of green marketing is broken down into three stages , the first being ecological green marketing. Which is Helping all marketing activities , and helping environment problems and provide solutions for any environmental problems. Environmental green marketing, which is focusing clean technology involving new products and the amount of pollution and waste issues that occur.
Sustainable green marketing refers to the process of selling products and/or services based on their environmental benefits. What is Green Marketing? It is a subset of the overall of the overall marketing activity. It examines both the positive and negative activities. A narrow range of environmental issues are examined. Green marketing is currently not achieving its potential for improving the quality of life of consumers, whilst improving the natural ecosystem.
The price of green product has to be affordable for the customer to encourage purchase. Most buyers are influenced by advertisement. Consumers love to associate themselves with companies that are environmental stewards. Green Marketing tools are Eco labeling ,Eco- brand, and Environmental advertisement. Overall It mainly has to deal with consumer production. Customer Satisfaction and Green Marketing. Product satisfaction is defined as “the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services ratings exceeds specified satisfaction goals. Satisfaction with the purchase decision experience, your picture of a satisfied customer is, customer satisfaction is typically defined as the feeling that a person experiences when an offering meets his or her expectations.
Satisfaction with performance, Satisfaction with store institution, and Satisfaction with pre purchase experience are all types of overall satisfaction. Environmental Safety is a huge part of green marketing, “Managing environmental safety issue is highly challenging, time consuming and expensive. There are many laws on environmental safety that have made companies liable to any wrongdoings. These laws cover areas such as, harmful pollution, managing of hazardous materials and soon.
As a result, several hazard control, pollution control and prevention programs are held in different parts of the world on emergency procedures, contingency planning and employee training.” Consumer Purchasing power is final consumer behavior, those purchasing behaviors that seek variety, purchasing behavior that seeks to reduce tensions after normal purchasing power. “Consumer buying power refers to the capacity of an individual customer or a specific market to buy certain quantities of goods and services. In general, high consumer buying power means customers have high incomes and purchasing power relative to the supply and prices of goods available.” Results are usually depending on the characteristic of the training patterns and unfortunately it is difficult to know in advance exactly which technique is best for the problem at hand. In conclusion The eco-labeling variable is next (Beta:0/24), and eco-brand shows the least impact on forecasting purchasing behavior.
The first hypothesis examined the relationship between green marketing tools and customer purchasing behavior, and shows that environmental advertising has the largest effect on purchasing and eco – brand the least impact. Ecological green marketing – Helping all marketing activities , and helping environment problems and provide solutions for any environmental problems. Environmental green marketing – focusing clean technology involving new products and the amount of pollution and waste issues that occur. Sustainable green marketing – refers to the process of selling products and/or services based on their environmental benefits.