The main peculiarity of political discourse is that it contains mostly those text types which have a manipulative intention as a prevailing one.
Among the political text types of a manipulative kind we can see political interviews, slogans, announcements, articles in special party papers and certain messages in electronic mass media. Nevertheless, the most remarkable type of manipulative messages which function within political discourse is the text type of pre-election propaganda speeches. As a rule, the texts of such speeches have some structural and intentional characteristic features which make it possible to consider these speeches as a definite text type. All speeches contain special etiquette phrases (greetings and words of appreciation), they have prognostic character, the main communicative intention of such speeches is that of promise. In addition to that, pre-election propaganda speeches have one more interesting peculiarity, the collective recipient of the speech is fully or partly aware of the manipulative character of the message.
In other words, recipients guess or understand which effect is planned to be achieved by the producers of pre-election propaganda speeches before the election Antonova 2011, 1.In our research we will pay attention to the linguistic features which are used in political texts to make a certain influence on the listeners.The use of pronouns makes the speech of politicians special. Using pronouns, politicians have an opportunity to present that they have the same interests as their listeners, showing in this way that they are the most appropriate candidates to be the President and to take the responsibilities to govern the country. Let us consider the use of the first-person singular pronoun “I”. The use of the pronoun “I” shows that speaker wants to underline how important the present moment is, as well as the speaker underlines his own opinion. When using pronoun of “I” the speech of politician becomes personalized. Frequent use of the first-person pronoun “I” underlines openness of the speaker, personal involvement in events, especially in those positive ones.
Here are examples proving the above statement: