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The second advantage is cultural awareness.

Cultural programmes where there is the use of local language is highlighted as an aspect of cultural development by both the interviewees and focus groups. An elderly presenter on Radio Rhino was another good example for cultural development as he was well versed with the norms, values and traditions of the local community. The programme Tekwaro presented by okullu Arach contributes to “Preservation” of local cultures like knowledge of origins of local clans and about traditional artifacts.The elderly prefer old local language songs whereas; the young prefer R&B, JAZZ AND OTHER COMTEMPORARY MUSIC. This has been he ase of dr.mun

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