TYPES OF RESEARCH1. SURVEY RESEARCH:In survey research, the researcher selects a sample of respondents from apopulation and administers a standardized questionnaire to them. Thequestionnaire, or survey, can be a written document that is completed by theperson being surveyed, an online questionnaire, a face-to-face interview, or atelephone interview. Using surveys, it is possible to collect data from large orsmall populationsQUESTION: How satisfied are you with our service?? Extremely Unsatisfied? Unsatisfied? Neutral? Satisfied? Extremely satisfied2. COORELATION RESEARCH:This is kind of a silly example, but it’s an example of how you naturallycorrelate one event with another. A correlation is simply defined as a relationshipbetween two variables. The whole purpose of using correlations in research is tofigure out which variables are connected.
This simple definition is the basis ofseveral statistical tests that result in a correlation coefficient, defined as anumerical representation of the strength and direction of a relationship.QUESTION: What is the relationship between study time and exam scoresamongst university students?o Dependent variable: Exam scoreso Independent variable: Study timeo Group: University students3. COMPARATIVE RESEARCH:Comparative research questions aim to examine the differences between twoor more groups on one or more dependent variables (although often just a singledependent variable).
Such questions typically start by asking “What is thedifference in?” a particular dependent between two or more groups.QUESTION: What is the difference in the weekly photo uploads on Facebookbetween British maleand female university students?Dependent variable: Weekly photo uploads on FacebookGroups: 1. Male, British university students 2.
Female, British university students4. EXPERIMENTAL RESEARCH:The word experimental research has a range of definitions. In the strict sense,experimental research is what we call a true experiment. This is an experimentwhere the researcher manipulates one variable, and control/randomizes the restof the variables.
It has a control group, the subjects have been randomlyassigned between the groups, and the researcher only tests one effect at a time.It is also important to know what variable(s) you want to test and measure. A verywide definition of experimental research, or a quasi-experiment, is researchwhere the scientist actively influences something to observe the consequences.Most experiments tend to fall in between the strict and the wide definition.QUESTION: How does the amount of sunlight affect how tall a plant grows?5. NARRATIVE RESEARCH:Narrative research is a term that subsumes a group of approaches that in turnrely on the written or spoken words or visual representation of individuals.
Theseapproaches typically focus on the lives of individuals as told through their ownstories. The emphasis in such approaches is on the story, typically both what andhow is narrated. Narrative research can be considered both a research method initself but also the phenomenon under study. Narrative methods can beconsidered “real world measures” that are appropriate when “real lifeproblems” are investigated.QUESTION: A study of the experiences of a high school track star who hasbeen moved on to a championship-winning university track team.6.
ETHNOGRAPHIC RESEARCH:Ethnography is a qualitative research study looking at the social interaction ofusers in each environment. This research provides an in-depth insight into theuser’s views and actions along with the sights and sounds they encounter duringtheir day. It provides the researcher with an understanding of how those userssee the world and how they interact with everything around them. Ethnographymethods include direct observation, diary studies, video recordings,photography and artefact analysis such as devices that a person uses throughoutthe day. Observations can be made anywhere from the user’s workplace, theirhome or while they are out with family and friends. The length of the studies canvary depending on the research that is being conducted.
They can range from acouple of hours of observation, to studies that last several months.QUESTION: What is working culture of manager in multinational company?
