Whitney Wolfe is a very successful entrepreneur with a net worth of $250 million. Wolfe was one of the co-founders of the dating app., Tinder, and in 2012, she became the vice president of marketing. Wolfe named the app. and is solely responsible for its popularity on college campuses and growing the user base through extensive marketing. Whitney Wolfe left Tinder in 2014 due to strained working relationships with other company executives.
Andrey Andreev, the founder of Badoo, got in touch with Wolfe concerning the creation of a new dating platform and established a partnership with her to form what would become Bumble, with the majority of the company owned by Andreev. In December 2014, Whitney Wolfe moved to Austin, Texas, and thus began the development of Bumble, currently a very popular dating app. Wolfe, the founder and CEO of Bumble, intentionally made it very different from Tinder and other traditional dating apps. Bumble gives women more control so that they initiate the first move instead of the men.
Kindness and respect are a large part of the company mission, so potential clients of Bumble have to go through photo verification to prevent Catfishing—a person with a fake identity enticing someone into an online relationship—and added security measures make it easier to report harassment. With the implementation of the security precautions, Bumble has an abuse rating that is one of the lowest of its competitors at .005 percent.
In April 2016, Bumble was the fourth most popular dating app. according to the monthly user base. As of November 2017, Bumble had acquired over 22 million registered customers. After the success of Bumble, Wolfe also launched Bumble BFF, a matching service for platonic friendships among women. There is also Bumble Bizz to assist people in finding career contacts. Wolfe also acquired Chappy, an app for bisexual, gay, lesbian, and transgender people.
Born in Salt Lake City, Utah, Whitney Wolfe attended Southern Methodist University, where she majored in International Studies.
Since becoming an entrepreneur, Wolfe has become a notable member of the following lists:
– Business Insider’s 30 Most Important Women Under 30 In Tech in 2014.
– Elle’s Women in Tech in 2016.
– Forbes 30 under 30 lists in 2017 and 2018.
On a more personal note, Whitney Wolfe married Texas oil heir, Michael Herd, in Positano, Italy.in September 2017. Herd is the heir to Texas oil company Herd Producing Co. Not meeting on Bumble, Wolfe and Herd met in Aspen, Colorado in 2013, and they became engaged in 2015. Since their nuptials, Wolfe now goes by the name Whitney Wolfe-Herd.