Zara’s market is mostly targeted to women way more than men. In most Zara stores, at least 2 floors located in the stores are dedicated to women. They segment their product line by women’s (60%), men’s (25%) and the fast growing children’s (15%) department. The market generally focuses on consumers the ages of 15 – 45.
The company focuses on the consumers such as young families, students, young professionals. The psychographics is more geared to the young trendy customer who’s always on the move and is constantly on the lookout for new fresh trendy fashions that can be convenient for any type of lifestyle.
